Get Ready to Make a Difference with Your Webinars with a Simple Twist

In August of 2014, we launched a webinar series called Product Jams where we demonstrated specific features of our CloudNet360 business automation system. Most of the attendees at that time were CloudNet360 customers so the discussions were very relevant to their day-to-day work.

We noticed an interesting trend in the numbers of attendees and the questions asked during the early webinars. People were "interested" in seeing features they hadn't seen before. But, they were "inspired" to attend when we started focusing more on how those features contributed to lead generation and sales conversions.

The transition to having more sales and marketing focused webinars began when we invited Web Marketing All-in-One for Dummies co-author, Marty Dickinson, to be a regular presenter.

My point for this post is in three parts:

1. If you don't offer webinars to your customers and prospective audience, start now to show your customers you are always there to help them.

2. If you do offer webinars, invite guest experts to present watch your audience numbers increase...along with your leads and sales.

3. Know your industry trends and provide your customers HOT topics that will help them be more successful.

How Can a Guest Presenter Help Your Business?

In 2015, you're going to begin to see webinars announced where we will feature guest experts like the promo in the header image at the top of this post.

Judith Briles is a book publishing expert. What makes her such an expert?

33 published books and more than 1 MILLION book sales! That's plenty "expert" for anyone.

So, why would we invite Judith as a guest on our Product Jam webinars? Because writing a book is a GREAT way for you as a business owner, speaker, or coach to get more leads and sales.

Plus, Judith is a popular name in the book publishing field and she's a CloudNet360 customer. Her being a guest provides the opportunity for us to get more leads and sales as well as getting her introduced to a new audience. She will get more leads and sales out of the deal too and we would certainly recommend anyone thinking of writing a book to contact her immediately!

Let me explain this a bit further so you can apply this strategy to your own business.

Everything we do here at CloudNet360 is focused on the ultimate goal of getting more leads and sales. We help our customers with our system to get more leads and sales for their business and we work very hard at improving our own processes of lead generation and sales conversion.

Of course, we always tack-on to the end of that statement..."faster...with less reliance on technical helpers."

So, Judith will come onto the program and give what we call "JAM-packed" information about the why's and how's of writing a book and then we will roll those techniques into how they can be applied to getting more leads and sales...faster...with less reliance on technical help" using the CloudNet360 system.

Then, we will transition to using her book authoring techniques and apply them to how CloudNet360 can help increase leads and sales.

See our promotional blog post for the event, which was nearly identical in the email we sent out to our customer list.

Could we have produced our own webinar about the importance of writing a book? Sure. But, Judith is far more knowledgeable about the process as she is a recognized expert in that particular field.

You could do the same for your business by seeking a recognized expert and inviting that person to be a guest on your next webinar.

Why bring this up here...on LinkedIn, specifically? Well, we are connected with most of our customers here. So, it's a good way to let them know more Product Jam webinars are coming soon. We also use LinkedIn to connect with potential Channel Partners and people who recommend our product to their clients.

Will You Be Our Next Webinar Guest?

Judith published an eBook last week in under 2 hours, for free, and she didn't even write any of the book contents! So, she will be demonstrating a free web-based tool that no one knows about yet for book publishing. It's something new, fast, in high demand and it's even "sexy" in that people really want to know it.

If you have something unique that has a direct impact on helping business owners, speakers, and coaches to increase their leads and sales, let us know. You could be our next webinar guest! Contact webinars@CloudNet360.com for consideration.

Need a Guest Presenter for Your Next Webinar?

We can supply live demonstrations of the CloudNet360 system to your audience too. Just contact us webinars@CloudNet360.com to get the discussion started and be sure to add your phone number in the message.

Finally, come see what a quality webinar looks like and discover a think or two about how a book could be your next lead generation source! Judith will be our special guest...and it all happens Thursday morning, April 16, 2015.

Click here for webinar details and free registration >>

Written by

Gary Jezorski || Vice President - CRM and Sales Consultant
Cloudnet360.com
(888) 388-1815

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