For women entrepreneurs, going online is the most promising road ahead
by Wah Stroy Share Your Story“I learned about 26 different aspects of
entrepreneurship, including market acquisition, branding and marketing of
products, and setting up a private limited company. It helped me develop as an
entrepreneur.”
It
all started in 2008, when a young Kanika Talukdar’s husband died in an
accident. She was saddled with the responsibility of her 4-month-old daughter.
She confronted the darkest and most struggling phase of her life due to a
financial crisis and not being able to find any job because of a lack of
education, as she could not complete her schooling and had insufficient
vocational skills. Because she didn’t want to be a financial burden on anyone,
Kanika started vermicomposting with an investment of only Rs 500, for which she
got a five-day training at Krishi Vigyan Kendra (KVK), Nalbari, Assam.
Despite
numerous sleepless nights, scarcity of funds, failures, and rejections, in
2015, she produced 100 quintals of vermicompost, which brought her an annual
income of Rs one lakh. The figure went up to Rs 1.70 lakh in 2017. This was
very encouraging for a woman entrepreneur from
rural India with limited education. A lot of women entrepreneurs like her gave
spark to their business ideas through digitalization. One example is Richa
Singh, who established a successful business empire through digitalization. She
is breaking the stigma of mental illness in society by spreading awareness and
providing help through her digital platform. Understanding that most people are
scared to talk about their mental condition despite being crushed by stress.
Digitalizing your idea
In
the modern and rapidly changing business era, going digital can get you really
big opportunities standing at your doorstep. We are all aware of the benefits
that entrepreneurs get from realizing and unleashing the power of
digitalization. Insights show that the reach of the business and sales can rise
two times when digital channels are adopted. A woman entrepreneur from a small
district of Haryana achieved a massive increase in sales and revenue by
promoting her wooden products on Facebook, Instagram, and Google. Hence, it
could be a brilliant idea to use technology in your business, whether you want
to start it or expand it.
Your idea is great, indeed !
If
you’re thinking that your idea is too small to establish an entire business
from it, you must have a look at all those women entrepreneurs who started
their businesses by selling air-fried panipuri and even
coffee. The main thing is to believe yourself and do the experiments because
life is all about learning. We must focus on encouraging and supporting the
women entrepreneurs around us.
This
is an unhidden fact that an individual needs to struggle and confront a lot of
challenges while executing the business idea and making it real. However, there
are many government schemes to support the startups financially. Also, we are
able to see a positive change and a shift in mindset, which is achieved due to
the constant efforts of young entrepreneurs in India.
Achieve heights everyday
The
pandemic impacted every business, no matter if it was a small-scale or large
business. Everybody could clearly see a decline in the performance charts in
almost every business; however, there are still many businesses that performed
really well even during that pandemic time that became possible through
technology. COVID taught all of us a lot of things, and some entrepreneurs took
it to the next level by leveraging the advantages of technology along with
their managerial skills.
Insights
show that, in 2020, women entrepreneurs raised funds twice as much as men did
on Facebook. Also, 64 percent of the total funds raised were contributed by
women entrepreneurs. We can clearly see in many national reports that small and
medium scale businesses are contributing nearly 30 percent to the GDP of India.
Indeed, these numbers are mind-blowing but we still need to work hard in order
to make this situation better by providing more opportunities to women at the
workplace.
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Created on Apr 12th 2024 02:17. Viewed 48 times.