Five-Step Method For Ecommerce SEO

by Atechnocrat Digital Marketing SEO Expert

1. Use important keywords

To make your product information friendly to both shoppers and search engines, make sure your sizes, measurements, colors, prices, and other details are easy to find, read, and understand. If you have website visitors from multiple regions, think about whether or not you should include measurements in standard, metric, or both. Check product images or photography against physical items to ensure they’re accurate to color and size.

 

Some retailers keep their product prices from displaying until a user adds it to their cart. This can be due to a special sale, or because the retail is attempting to get around a manufacturer’s minimum advertised pricing policy. Although hiding prices may not have a direct impact on SEO, if a shopper does not see the pricing information on a product page, they are likely to leave right away. This can result in a higher bounce rate, which we’ll talk about in the next section.

 

Finally, try to keep your product information as up to date as possible. If a manufacturer makes new information available to you, you should do your best to include it! It’s not only valuable for shoppers, but it can help get more keywords on your page and improve your rankings. In this case, a business is not able to find an appropriate keyword for e-commerce business, then taking e-commerce SEO services is the best option.

 

2. Design with shoppers in mind

Your website and product page design should add, not detract, from the shopping experience. Even if you sell the coolest, most desirable products in your industry at the best prices available, a shopper will probably get frustrated and leave your website if they find it hard to navigate or impossible to search.

 

Design is an important part of SEO, too. If a search engine detects that your website has a very high bounce rate – that is, visitors leaving very quickly after they first access a page – you may see your rankings start to slip. A well-designed website can help cut back on bounce rates, and can at least encourage visitors to browse a few more pages, even if they don’t find what they want right away.

 

Your ecommerce website should be easy to navigate, with sensible menus or navigation options that clearly tell visitors what they will see when they click a link. You should also use images sparingly since a long load time could lead to more impatient shoppers hitting the back button. And load time is – you guessed it – a ranking factor as well. So it’s in your best interest to keep your pages loading as fast as possible.

If you’re designing a new website and you’re not sure where to start, browse a few of your favorite (or least favorite!) websites and take notes. What do you like about their design and navigation? What don’t you like? From this, you can probably get a good idea of what your shoppers might prefer to see in your store.

 

3. Avoid cluttered, complicated URLs

The address by which a website visitor accesses a page on your ecommerce store is called a URL. URLs can contain a fairly big amount of information in a small space. They can contain categories of names, product names, file types, or even actions (like “_blank” to open a new link in a new window).

 

SEO standards suggest that URLs should be as clear as possible, and that they should contain keywords relevant to what appears on the resulting page.

Not only can a search engine glean several pieces of information from that URL – but a person can also tell at a glance what that URL leads to. 

 

4. Use alt text in images

If you’ve ever added an image to a website, whether through a CMS or by hand in HTML, you probably know about alt text. Alt-text is a line of “alternate” text that is used in a variety of ways. It can be displayed in lieu of an image (if the link is broken, for example), or in some browsers, might be displayed when the user’s cursor hovers over the image.

 

Alt-text is another way to get your important keywords on your site. When a search engine crawls a website, it has no way of knowing what your images are, or why they are on a specific page. However, the alt text can tell search engines that your image is of a lawnmower. This helps give further context to the page, as well – that is, a page with the image of a lawnmower on it probably contains some content about lawnmowers.

 

Avoid instances where alt text may not be displayed, such as displaying a product image in Flash. Even if you already have important keywords on your product or category page, alt text helps give search engines context to the images on the page, and can help get them included in image searches for those keywords.

 

5. Allow customer reviews

Reviews can help boost conversions on your product pages. It’s actually proven: somewhere around 90% of consumers say they are more likely to buy products that have reviews, even if they’re not completely positive. So it’s in your best interest to let customers speak their mind after they buy something!

 

Surprisingly, allowing reviews may also help with SEO, which makes review management a common ecommerce SEO tip. Customers are very likely to naturally use important keywords in their reviews. Although duplicating the same keywords that already appear on your page isn’t likely to have any impact, they might use synonyms or long-tail keywords that can help with your ranking (or at least send the right kind of signal to search engines).

 

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Created on Jul 10th 2020 07:54. Viewed 351 times.

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