Five Common Mistakes in Your Logo Design

The key to achieving heights in business is solid branding and best customer service. But since the last couple of years, a new way has emerged to market your brand is Logo Design Branding. Logo for your company is face to you. Attractive and simple Logo plays a huge role in:

1. Gaining new customers.

2. Building trust of your customer.

3. Maintaining loyalty of your customer.

4. Sales growth of your company.

5. Goodwill of your company.

The first thing that your customer will think about your company when your company’s name strikes to his mind is your company’s Logo. Simple the logo, Higher the brand value and awareness. Nowadays companies are investing a lot in designing a Logo.

Designing a Logo is also an art which unfortunately is not everybody’s cup of tea. Many companies while facing hard times they go through various another important factor responsible for their loss. But sometimes having a look at their Logo Design can also be useful to them. Logo designers make often mistake while designing a Logo for any company.

Let’s go through Five Common Mistakes in Your Logo Design

1. Choosing Incorrect Graphic Designing Company:

Many a time, startups and big organization just to avoid the huge cost of Logo Designing, instead of investing in reputed Graphic Design Company, they invest in startup Graphic Design Company or any amateurs which then leads them to disappointments. The reason to choose reputed and famous Graphic Design Company is because they know the market very well and in addition, they have the skilled Logo Designers in their team who are capable enough to cope up with their customers' requirement.

2. Copying or Stealing Someone Else’s Logo:

Many a time, due to the deadline of Logo Design submission and because of client’s personal choice, Logo Designers often copy the concept or sometimes the entire design of the logo from existing design of logo from reputed company. This can invite the storm of problems for both Graphics Design Company as well the company which has copied the Logo. They may also face the issue of copyright act which may cause them huge financial loss or sometimes company has to wind up their business. So before designing a Logo Design for your company, make sure your logo design is unique and fresh.

3. Over-Complicating Things:

Often, Graphic Designing Company tries to be more creative and in result, they mess up the Logo Design. They often treat Logo Designing as a canvas and try to show all the creative skills they have. But this doesn’t work all the time. Sometimes being simple and easy going is the best option. The best way to design a logo and to attract your audience is the simple design of your logo.

4. Poor Selection of Colors:

There’s no doubt in the fact that your Logo Design should be colorful. But sometimes, Logo Designers uses more than required color in the process of designing a colorful logo. Logo designers should also refer the psychology behind color before designing a logo.

5. Tries To Gain Inspiration From Outside World:

It is very much true that, to design an attractive logo, you need an inspiration. Logo designers try all the permutations and combinations to design a logo. There’s an ocean of sources to gain the inspiration for the Logo Design. But some Logo Designers take this task so seriously that they get confused between multiple choices. The best advice to get inspiration for Logo Design is to know the customer. What is customer’s business? What are their products and services? What type of market they have? What type of audience are they targeting to? etc. By using this question you can get storm of ideas to design a simple and the most efficient Logo Design.

In the end, logo designer should also avoid personal taste in the way of what is best for your customer's brand. Moreover, they can also apply these 7 secret techniques to improve logo design to improve their graphic design service. A good logo design should have a clear message and that message should be clearly conveyed without any complexity. Before delivering the logo design be very careful with also being little clever. 

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Created on Feb 15th 2018 05:38. Viewed 1,193 times.

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