Few tips to increase your social media followers

by Ankita Sehgal Freelance Blogger, Lives in New Delhi

Whether you like it or not; numbers matter in the digital world. No matter how witty your tweets, or amazing your Instagram posts are, a user does make a perception about your brand by looking at the number of your followers.

Social Media influencers rely heavily on numbers. A good amount of social media followers certainly do not reflect the quality of your services but they do affect the sales of your products.

In the digital landscape, how to increase the number of social media followers is a million dollar question and we are here to spill some beans for you. Here are some tips to give more visibility to your brand on social media.

Produce the right content

When it comes to creating social media content, know that quality is much more important than quantity. Social media audiences are a bit fickle in nature and if you are not creating something which appeals to your audience then you are bound to miss out on numbers. Many brands seek the guidance of social media marketing companies in such cases to create the appropriate content.

Make your brand worth following

Millenials is a brand conscious generation and if you are producing content which is sleezy and has no authenticity to it then big numbers are way beyond your reach. In order to reach out to the younger generation you have to create something engaging. Showcase what makes you unique as a brand on Social Media; beware this thing has to be done in a very subtle way.

Know whom you have to follow

You need not follow tons of people out there in order to increase your social media influence. At first, break down the different users into three categories who are available on your various social media platforms:

• Users you already know

• Users you should know

• Users who have a potential to become your customers

You can also take help of social media tools such as Tweepi for Twitter that can help you find out people whom you should follow.

Coming across as desperate is not a very good thing and you should definitely save your brand from this label.

Get involved in social communities

Whether you are dealing with clothes, bakery, fashion, or positive thinking, your brand should come across as multidimensional. Getting involved in social communities is a good way of doing this. Here you can share ideas and showcase other people what you truly stand for. It is probably one of the best ways of getting followers.