Features Of Great Recruitment Videos

by Eddie Justo Video Marketing, Video Editing

Every company - big or small is embracing the technique of video marketing for promoting their products and generating brand image. With videos taking over print media, a lot of marketing challenges have become easy to meet. A company needs two things to function properly- a great set of loyal customers who generate sales and a great set of motivated team members who make sure that customers are happy. The smooth running of a business is a result of good team work. Since recruitment of employees is an important decision, such recruitment challenges are met by a new kind of marketing called recruitment videos. Yes, companies these days are turning to recruitment videos to hire good, hard working employees who will share the business’s vision of taking the company forward. Not just prospective customers of the company but also the prospective employees of the company are kept in mind while planning marketing strategies.

If you look at it from the point of view of an employee, you are going to search the Internet search engines for any information you can find about the company you are planning to work for. Since not every company is a fortune 500 company, there is little motivation in the minds of the prospective employee unless the company proves otherwise. We all look for a friendly, politics-free environment when it comes to working and recruitment videos can help us find our dream company where we get a stress free environment.

So, what is it that one should keep in mind when making recruitment videos?

Since recruitment videos show the inside workings of your company you must take certain things into consideration before making a video. They are:-

1. Equipment is the most important thing to be kept in mind. Yes, we have smart phones with high resolutions, but are you seriously considering putting the image of your company at potential risk by shooting your recruitment video with a smart phone? Come on, you must have a proper camera. Now, it doesn’t mean that you should buy an expensive professional camera. Just buy a flip camera from an online shopping site and shoot a video that can help you solve your recruitment challenge in your budget.

2. Editing is vital. You may shoot a great video but it does not guarantee that your recruitment challenges are met. The attention span of an online audience is close to one minute. You need to make sure that you edit your video in such a way that the prospective employee is hooked onto the video. The content should be edited in such a way that it speaks to the prospective employee and motivates him to send in that resume.

3. Content is important. Your recruitment video will feature your employees and everyone knows that no employee will bad mouth their own company or warn off the prospective employee, if he wants to continue working. So, waxing praises about a company are expected from current employees in the video. As a company, you need to make sure that video features a script which is genuine and not made up. You will be able to meet your recruitment challenge better through such videos if the prospective employee feels that the words said about the company are true and genuine as opposed to fake and made up.

Now that you know what makes a recruitment video, great; you should make sure that you include these points in the video you shoot next for your company so as to make an impact on a larger audience.

About the Company:-

At Media Challenge Productions, they thrive on being creative and keeping their clients happy, they believe that their work talks for itself and can make a difference! Media Challenge provides outstanding video production services to top corporate companies, leading public sector organizations, businesses and charities. They work closely with all their clients to ensure that they get the most out of services and all their videos are tailored to suit particular needs. Video is now an everyday part of traditional online marketing including Yell, Facebook, Twitter, Google AdWords and YouTube. With Media Challenge Productions all their clients get benefit from a toolkit of skills, experience and technology.