Factors influencing the decision regarding CMS choice for website developmentby vishal tripathi Digital Markiting Expart
Content Management System (CMS) is a set of software programs that are used to manage the digital content for enterprises and websites. An Enterprise Management System is used at workplaces for communication, document management, and records storage. Whereas Website Content Management refers to modifying the content that has to be displayed on virtual media.
Both ECM and WCM has two components – content management application used for a graphical user interface that helps in content editing and content delivery application that provides support and ensure that the content is delivered and well managed.
While there exist several CMSs, however, the following keynotes can help you to choose among the best ones,
A business is always expected to grow with time and therefore, comes the need to choose the software that supports expansion and is capable of developing with time. Content management systems like Drupal, Magento, Joomla, etc are scalable and sever your ample needs during the development period.
2.Appropriate to the business
Different businesses have different needs depending on the model of the organization. Some companies are service-based while others are product-based. The service-based organizations can use WordPress website design and development as there is a little content to be managed. However, if a company has a product-based structure then they must use platforms like Magento, OpenCart, etc. because there is alot in the database that has to be managed.
The internet has a dark world due to which no one is secured. Neither the websites nor the systems are safe. Hijacking, SQL injections, etc are just a few names that describe how vicious an attack can be. However, platforms like Drupal, WordPress, and Joomla have a secured CMS. These platforms work on the vulnerabilities and publish updates at regular intervals to ensure the security of your content marketing strategy.
Digital marketing company emphasizes a lot on SEO as it is the only way that can help you rank on a search engine for the frequently searched words relevant to your business. The content marketing strategy plays a great role in SEO and therefore, one must choose the CMS by examining its efficiency in supporting SEO.
For every business, ROI is very important and hence, mostly businesses invest in cost-effective software programs. Bloggers is considered to be the budget-friendly content management system Google offers free hosting. Following it are WordPress, Magento, Joomla, and Drupal.
6.Simple to use
Website development company in India suggests that a good CMS is one which is user-friendly and easily customizable. Thus, reducing time and effort in managing the campaigns and content.
7.Acceptance of templates, plug-ins, and themes
A good CMS is one that has availability of themes, templates, and plug-ins and supports the updates and modification as per the content strategy needs.
Select the best CMS as per the requirements of the business and the model on which it runs.
Created on Oct 16th 2018 03:43. Viewed 114 times.
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