EVERYTHING YOU NEED TO KNOW ABOUT SEO IN 2018

by Anurag Arora Online Influencer

When you start a new website or a blog, it is not enough to just have all the content written down. Of course, you can do it, but that will be just a waste of time if your motive is to attract more leads and potential customers to your site with the help of those content. This is where you need to put an SEO strategy in place.

IMPORTANCE OF SEO.

Different people from all over the world who use internet search engines to find information or to buy something. If various researches are to be believed, almost 90 percent of people, will examine only the first page of search results. Consider this, how many time do you look around on the 2^nd, 3^rd or 4^thpage of Google while searching for something?

On-Page SEO

On-Page SEO also referred as onsite SEO includes optimizing different parts of your site in order to improve the search rankings. It is everything that you control and changes on your own website and the best part is, optimizing your website for SEO is quite easy and completely free! Here are the most important elements that you need to optimize your website.

Alt Text For Images

Along with the caption, you need to add alt text to each of the images you put in your content. Alt text serves as a caption for the search engine bots and depending upon the alt text you use, they rank your image in the search results.

Off-Page Search Engine Optimization

Off-Page SEO focuses on actions taken outside your own website to improve the search rankings. In simpler words, you are using other popular websites to promote yourself. The more you do this, the better you have the chance of getting ranked. People associate off-page SEO strategies to merely with link building activities but a good off-page SEO strategy is not limited to that. Brand mentions (your site URL or brand name mentioned on another site without a hyperlink) are also an integral aspect of off-page search signals.

Link Exchange

I see this one is quite trending among the bloggers and website owners these days. Instead of trying to publish content you could get in touch with other webmasters and ask them to exchange links. In other words, two people can post a content with linking back to each other’s site, Win-Win situation for both! However, make sure you link back to a relevant site that actually help your readers in some of the other ways and doesn’t just go around linking to any random site just for the sake of it.

Conclusion

SEO has changed over the years, earlier you just had to generate a large number of backlinks in order to get a better rank, but those days are long behind us now. Today, everything that matters is high-quality content. If something is badly written with low-quality, you cannot expect it to rank high because the goal of Google and other search engines is to deliver the best search results for their users and they will never let you cheat them.

This is my major tips and tricks which I used on my website. To learn, more .you can join the digital marketing course in Delhi.

Authored by Amrendra