Essential Aspects of an Effective User Journey Map

Developers need to come up with a valid user journey map if they want to create an exceptional mobile application. The user journey map is a comprehensive process that encompasses five primary elements.

Customer journey maps are usually used by mobile app development in Dubai companies to create the user experience of the mobile apps they are using. It refers to a process of simulating the path followed by a person to accomplish a specific objective. The process usually starts with data collection. After gathering the required data, it will be organized according to customer actions to form a timeline. The product development teams will clarify the timeline base on insights from the research team to come up with what is known as the customer journey map.

Mobile app development in Dubai company typically creates a user journey map to fulfill mobile apps’ main business objectives. There are two main benefits to creating a customer journey map. The first one is the process cuts on the departmental bureaucracy that may negatively affect the possibilities of creating a seamless user experience tools into the product. To create a better product, it is imperative to understand how the customer is going to use the product. Then there should be a team that is dedicated to ensuring that the product is of the highest quality and delivers on its primary goals. Furthermore, the entire process of coming up with a journey map creates a shared vision for all team members and also comes handy when creating apps that embrace augmented reality in Dubai.

The second benefit is that the user journey map is a valuable communication tool. They can be used in the decision-making process and are also essential in eliminating ambiguity about the customer without any doubts. The journey maps can also be used by product development teams to communicate important information in a manner that is memorable and straight to the point. Generally, a user journey map is a comprehensive way of understanding your customer’s experience with a mobile app by highlighting different moments of happiness and annoyance through several interactions. If the mapping is done correctly, it can be used to identify opportunities that enable the developer to fix customer problems, deal with fragmentation and develop an exceptional mobile application.

Main Aspects of an Effective User Journey Map

User Personas

They refer to the persona which the journey is for. They are the foundation of the whole process and are usually defined at the product discovery stage. If you want to design a useful map, it is normally recommended that you stick to one viewpoint, but a mobile application can also have multiple user journey maps. However, focusing on a single point of view allows the product team to come up with an elaborate narrative for the persona. For instance, if you want to develop a mobile app for a sports team you can either focus on the players or the manager as the persona. But in order to capture the viewpoints for both personas, the development team will have to build separate journey maps for the player and the manager.

Management of Expectations from Different Scenarios

The journey map is customarily created to address a specific situation you will, therefore, have to focus on customer experience from different scenarios. The scenario is based on the end-goal of the persona as well as his/her expectations from the experience they have with the product. For example, a single scenario could be applying for college while the expectation for the journey is to have access to relevant information that enables the user to make an informed decision.

Different Journey Stages 

Just like any other process, the customer journey map process is divided into high-level phases that are sequential. The purpose of the stages is to organize the information based on customers’ thoughts, emotions, and actions to build an effective journey map. For example, when a customer wants to purchase a new smartphone through e-commerce business, the phases may include, discovery, learning about the product, making a purchase, using the product and finally seeking support.

Interpretation of Customer Mindset Emotions and Actions

The basis of the user journey map is to think like the customer. The product development team will, therefore, have to understand what the customer might be thinking, feeling or doing at a particular time during the whole experience. Customer mindset includes their thoughts, queries, motivation and the information they have at every stage.  Actions refer to the physical behavior of the user while emotions include periods of happiness or satisfaction as well as frustration periods at each step of the journey.

Identify Opportunities

This is the final stage of the customer journey map. It involves identifying areas of opportunities that can be used to enhance or improve user experience. The opportunities will usually arise depending on how the product development team will act on the knowledge obtained from the user journey map.

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