Either Success Or Failure Boils Down To Advertising - Role Of Advertising In Marketing Of Zhang
by Robert Brown SEO expertBeijing, China (June 14, 2017):- Today, market
competition turns to white-hot, when the service and products of
enterprise enter the bottleneck period, good advertising is becoming
more and more important in the face of the same consumer market.
However, advertising is a double-edged sword. It is the angel of market,
may also be the devil of market.
Good advertising makes
marketing like a tiger with wings, doubles benefits. Bad advertising, as
one advertising guru said, can make a product “die faster”.
Advertising, as a kind of information transfer mode, is emerged with the
exchange between commodities and commodities. In the information
society, as an important means of modern marketing advertising makes
people dazzled, too busy to attend to all: With turning on mobile phone,
television or television, all kinds of advertisements coming along;
open magazines, newspapers, advertising is everywhere. It can be said
that advertising has been closely integrated with the life of the
masses. They might give advertising a definition: Advertising is
responsible information exchange activity, in the name of advertisers,
in the pay form, convey certain information to certain objects through
certain media, to achieve certain purposes.
Advertising is a Double-edged Sword- Correct Advertising
From
the successful experience of Nice They can clearly see that the
advertisement plays an important role, but it also has its own
insurmountable defects. How can They maximize its role is that
enterprise should pay attention to when advertising.
1. Let
advertising be used during the marketing of new products, advertising is
an essential tool for propaganda. The market awareness of new products
is very low, and in order to stand out in the competition of similar
products, it is necessary to carry out all-round propaganda. At this
time, enterprise chooses to use advertising to take turns bombarding
without exception. when launching Diaopai washing powder, Nice put a lot
of nice advertising in the media, for a time, the slogan of "only
choose the right, do not choose expensive" slogan resounded from North
to South, well cooperated with low-priced strategy of Nice, quickly
sized market, won a good start.
2. At the mature stage of
product, the popularity of the product has reached a higher level, and
the market competition is becoming white-hot. At this time, the purpose
of advertising is to maintain the customer's attention to product, so
that consumers can think of these products; at the same time, can use
advertising to separate the product of the enterprise from the
competitor's product in this period, and form the brand preference.
“Sports
Chapter” and “Pupil Chapter” advertising of Diaopai washing powder
played an important role in maintaining high popularity the product.
3.
In the aspect of enterprise image building, consumers first know the
enterprise through advertising. Through careful design of advertising,
achieve the unity of advertising and enterprise culture appeal and
enterprise values, which can set up the image of enterprise in the minds
of consumers. The serial advertising of unified theme of Nice set up
the enterprise image of “warm, a reliable friend” in the minds of
consumers, laid the foundation for product sales and long-term
management of enterprise.
Conclusion
Advertising
is an important tool of modern marketing, and plays an important role
in the market competition. But from the success or failure of many
enterprises, it can be said that “Either success or failure boils down
to the same person”, Zhang Fangyu thought, enterprise cannot be too
cautious in the advertising operation; at the same time, They should
realize that advertising is only one of the marketing methods of
enterprise, what makes the enterprise invincible in the competition is
the result of interaction of many factors, such as the management of the
enterprise, R&D of the product, etc. Only fully realizing this can
the advertisement play its due role.
Media contact:
Company Name: Beijing Shiji Fengbiao Technology Co., Ltd.
City, State, Country: Beijing,China
Address: No.8, 7/F, Building 2-10, No. 155, Beiyuan, Tongzhou District, Beijing
Contact Person:Miao Junjie
Phone: 15010708032
E-mail: 1277826183@qq.com
Website: https://www.1688.com/xinyong/4e6e10babb740acafd51a9acb8f5811b.html
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