Effective SEO Tricks to optimize your Magento-built Online Store

by JONATHAN PAUL Jonathan Paul working at PHPProgrammers, a leading

This article details the simple yet effective SEO tips for optimizing your Magento online store which, would further help you to derive maximum sales.

Magento has attained wide popularity since its inception way back in 2008 and is no more a simple niche online platform. With a group of more than 200000 eCommerce stores, planning to develop your eCommerce store with Magento truly makes sense. It hosts simple visual customisation and most importantly, Magento-built stores are phenomenally easy-to-use and work well with the concept of Search Engine Optimization as well.

No matter what kind of a business you have, it is highly important to make your online store search engine-friendly such that it boasts a steady flow of online traffic. Following here are some effective SEO tips to optimize your Magento-built online store.

Create a Google Sitemap

Enable the site generation by going into the Configuration settings and then into the Google sitemap settings. In case, you add any new product category or service page, you must modify the configuration settings such that existing sitemap of your website is updated properly.

Optimize the Robot.txt file

Alike Google, the search engines crawls and detects the Robot.txt file thereby, reading the entire document from top to the bottom. Though, the content of this file is often overlooked but, it actually greatly affects the site’s rankings to a great extent. Keep note of the fact that even, a small error can hamper the productivity of your entire strategy, however, if it is executed properly, then you will be able to control your rankings on SERPs to a great extent.

Tag structure

Tag structure of the pages must have a basic format. Ideally, one must use H1 tag for the Catalogue name and H3 tag for Product name to fetch a higher rank in the SERPs. These 2 tags will help the search engine spiders to know about importance of the content on each of the web pages of your site. You can even highlight the Product name by making use of H1 tags while working with the Product page.

Using extensions for improving user experience

SEO rankings aren’t based just on keywords, content and meta tags and also gets greatly moved by the user experience offered by your store as well. By installing the Magento extensions, which can effectively make your site a better place for browsing and shopping, the customers are definitely going to stay for long. Resultantly, it will help in decreasing the bounce rate as well. Furthermore, if the customers find your store really likable, then the social shares and inbound links will also increase. All these things collectively will aid in boosting the SEO rankings.

Every online merchant is on the race of acquiring the biggest slice of the pie when it comes to market share. However, not all stores have the potential to do so. This is the reason for which, you must implement these effective SEO tips to optimize your Magento store.

Jonathan Paul is a senior Magento developer of Australia working at PHPProgrammers who likes to pen down his knowledge on Magento eCommerce development and inform readers about the latest refinements as well.