Effective outbound lead generation strategies

by Kristen White Blogger

Inbound marketing helps customers land on your website ready to make a purchase. However, you have no control over what kind of visitors you will get.

If you wish to pivot your business offerings, you need to be in control of who your clients are. When you are moving upmarket, the SEO efforts for your website directed towards a specific target customer will no longer be useful.

This is where outbound lead generation comes into the picture. With the help of such a strategy, you can pick the type of customers you wish to be associated with and then reach out to them. When you wish to grow your business, you need to plan effective outbound lead generation strategies.

This article will tell you about some of the most effective outbound lead generation strategies.

Customized emails

Regardless of how you feel about cold emails, the truth is that they work. One of the very first strategies to explore when you are looking into outbound lead generation is sending out customized cold emails.

The ROI can be surprisingly huge. Research suggests that emails are almost 40 times more effective when compared to social networking mediums like Twitter or Facebook.

While doing this, you need to make sure that the email you draft must be relevant to what your business offers, and it needs to be customized and genuine for every customer.

Cold calling

Another marketing strategy that has a bad reputation is cold calling. However, when done well it can be greatly effective. According to HubSpot, almost 69% of potential buyers are happy to pick up vendor calls.

This is proof to show that phone calls are a valuable way to improve your sales efforts. There is no better way in which you can convey whatever you have to a decision-maker. You need to ensure that the script for calling is crisp and polished while cold calling.

Here, it is crucial to note that the right numbers are more important than sheer numbers. Make sure that you focus on reaching out to highly qualified leads that are relevant to your business offerings.

Cold calling is a great way through which the initial rapport with the potential customer can be built. You can also learn about their pain areas where you can provide your help.

Content syndication

With the cold calls and emails, try incorporating content syndication alongside for better results. Content syndication revolves around getting the best content for your business in front of the right customers.

For instance, when you prepare a whitepaper that has in-depth information, it can prove to be a great conversation starter with a prospective client. When content syndication is incorporated effectively, you would be able to,

● Start talking to a prospect which can lead to business sales.

● Offer value to potential clients.

This strategy appropriately uses both inbound and outbound lead generation tactics which can prove to be very effective.

LinkedIn automation

LinkedIn is a great place to generate potential leads since most of the B2B decision-makers are present there. When used correctly, it can be an excellent networking space. However, you might not have a lot of time to spend on such a platform.

This is where the LinkedIn automation tools come into the picture. With the help of these tools, you can send,

● Introductory messages

● Follow up messages

● Connection requests

● Detailed analytics on customer engagement

Follow any of the above outbound lead generation strategies to start a conversation with the key prospects in your industry and generate greater sales. If you are ever looking for services like outbound lead generation or web development help in Phoenix, you can get help from a marketing agency like KEO Marketing.