Effective Exhibition Stand Design and Advertising Ideas for Tradeshow

To the exhibitors who wish to communicate their products and/or brands to the public and business to business sector users, the exhibition stands to prove to be one of the best marketing tools who are available.

In terms of both money and time, exhibiting is a big investment. So, if you are really planning to do it then it should be done in the most correct manner. Thinking through every aspect such as what your exhibition stand UK might look like, setting it up, and how you are going to sell to customers who get there, it involves a lot of typical quality.

Selling on your exhibition or tradeshow stand booth

1. Starting an early promotion

Leaving the promotions of their show to the last month or two is a big mistake which many make. Some of the brands begin promoting their next exhibition right after the doors which are closed on their current show when you are looking at the biggest and the most successful brands who exhibit through the exhibition stand.

To ensure that you reserve a place in people’s diaries, you should send out a ‘save the date’ a minimum of eight months beforehand. To keep everyone up to date and stay at the forefront of their minds, you need to build communication from then onwards.

To make sure that your presence gets promoted, you also need to design banner ads to add your website, a customizable e-blast to send to your customer database and a branded email signature.

2. Getting noticed by the organizers and the trade press

Speaking to the organizers about the promotional opportunities is one of the best ways to promote your tradeshow presence. Producing a thought piece for the website might be gladly accepted as some may require payments. 

Trade press will be interested in any news being released at the show such as a launch or re-brands as they will often cover an exhibition stand design.

3. Making prior appointments with the visitors or buyers

You need to aim at making prior appointments or get involved with the event which is hosted in buyers program if there is one to encourage valuable, qualified customers to visit your stand. Organizing a number of appointments with them would allow you to identify and screen the potential attendees.

4. Engaging with the visitors at all times

Not engaging with the visitors is one of the biggest tradeshow mistakes stand staff makes. Finding the stand staff chatting between themselves, on their phones or sending emails, many visitors will wander by this way. 

Helping you to engage them you need to try to find a position where you can be completed comfortably is open to greet any guests who walk by and practice one or two openers.

5. Your offerings should attract visitors

Your visitors should be able to see your offerings and this is one of the best ways to sell what you do with the best exhibition stand ideas. You need to offer something more than just letting your sales pitch out. This could be a chance to test something out, an experiment, game or quiz and this could be a product demo. 

To keep your visitors engaged and giving them something to remember when they go home and immersing them in your brand is one of the best ways. Make your stand stay out of the crowd by making it something much more appealing than the others who are present there.

6. Creating a call to action

Make sure that you follow up with them if you have had a great discussion with the visitor on your booth. To send you examples of their business’s used case, an email after the show or a piece of free content like an ebook can all be sent. The better it is with the more personalized call to action. 

Your stand needs to stand out as many businesses send a blanket email out to each person whom they have met. For lunch or on LinkedIn to mix up the medium, you might also choose to connect with high quality leads over the phone.

Advertising ideas to stand out in a tradeshow

How on earth will you be attracting more visitors to your stand with so much competition which is out there? The following are some of the ideas which can help you to attract more visitors to your offers:

When it comes to your exhibition stand design, if it is small it does not prove to mean uninteresting. Using the small space well creates a better visitor journey even with a shell scheme. 

You can use both sides of the stand walls to create more surface for you to tell your story in many small stand spaces and you can also add height to them. On how to sell ideas from a smaller stand space you need to look to retail stands within a store such as beauty or technology brands for inspiration.

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