EATing to Win: How to Win the Digital Marketing Game this Year

by Ben Goodman ***

Still recovering from the past year’s losses? Trying to gain the market that a new entry business took from you? New chances are ahead of you this year and you shouldn’t miss them. Unable to adopt new practices in digital marketing can hinder you from driving real results. New businesses that do things differently can get in your way to success. Whether you’re doing things inhouse or with the help of virtual assistant services, you must learn to persevere with the use of E-A-T -- expertise, authoritativeness, and trustworthiness.

According to Lily Ray, the SEO Director at Path Interactive, these are important because it helps you prove Google that you can be trusted. Apparently, Google search is now opting for blog sites that sound authentic in their own words.

Showcasing your Expertise

For most reasons, the reason why you’re being supported or followed (or the reason why you are soon being supported or followed) by your audience is because of the knowledge and wisdom that you impart in their daily lives. Blindly following words that your competitors use is no use. Still, utilize what your competitors talk about (especially influencers) and implement it in your own creative source.

Developing Brand Authority

Forbes says, “Brand authority is desirable and developing it will bolster the success of your marketing initiatives.” Brand authority is often a jargon that is misunderstood by a lot of people and it’s about time to dissect this to finally be able to take action.

Brand Authority is being able to prove the legitimacy of your expertise in your field, which builds trust among your audience in the long run.

Building Trust

Yes, building trust can stem from the first two recommendations. There are a lot of ways to build trust from your clients, but there’s no better way to gain their trust in digital marketing than by following through the recommended courses of action that requires you to showcase your expertise and develop your brand authority. Nevertheless, the foundation of your intention should always be to build trust -- no matter where or what platform your brand is visible.

So.. how do you do that online?

Make content! And lots of it. Creating content (that has value) can make Gary Vaynerchuck proud. And also, extremely improve your business.

Just a heads up: creating content isn’t just a one-time thing. Writing blogs, creating infographics and commenting on other expertise blogs should be done regularly to show changes or improvement. If you have no time to do everything by yourself, you can seek the help of a virtual assistant service company like CoffeeBot solutions to drive real results this year!