Easy Brand Story Creation Guide: Find New Business Creative Marketing Narratives

Google started off as a bunch of computer servers on racks built out of Lego.

Boeing began because the founder was tired of waiting for airplane repairs.

General Motors started building automobiles because the owner feared the other brands were too dangerous.

Every big brand, and every successful small brand, has a backstory - what's yours?

Your brand’s story determines how customers will perceive it, whether they will remember it, and how it will make them feel. This guide launched by LO:LA, the brand and marketing experts, details how brand stories are created, and what you should know before you craft your own.

Visit https://www.thelolaagency.com/2022/09/29/how-to-create-a-compelling-brand-story to read the full guide, and build your own compelling narrative.

The internet has changed the way people see businesses, by creating more opportunities for them to learn about their favorite brands, and interact with them. The guide from LO:LA helps you to take control of your brand’s story by providing you with instructions on how to create a memorable, unique, and compelling narrative that customers can connect to and feel good about.

While traditional online marketing strategies have had business owners customizing their content to the needs of an algorithm, the popularity of content marketing in recent years has created new opportunities for brands to speak more directly to their clients. The agency's guide showcases five key elements of a compelling story that are essential for this kind of marketing.

The authors suggest that the first thing you should do is determine the driving force of your brand. This key information serves as the basis for the entire backstory of your business, by explaining why the brand exists, how it makes a difference, and what led to its creation.

LO:LA's marketing experts also explore how to create an emotional component to the story, and how that can be tied to your target demographic. This strategy helps to build loyalty with your customer base by helping your clients feel as if they are connected to the business. However, it does require that brands stick to their stated beliefs, or those same customers can abandon a brand they feel has lost its way.

How to maintain a consistent story and values, how to get customers to identify with your brand, and strategies for simplifying the story are also included in the guide - but you'll have to read the full version to get all the details.

A spokesperson for LO:LA said, “The human brain is hardwired to react to stories. In fact, neuroscience has shown that stories are the most effective method to get people to pay attention, remember details, and make emotional connections. Your readers will always be hardwired to seek out and appreciate a good story.”

Was your brand built to provide new opportunities to an underserved population?

Did you start off working out of your parent's garage before finally saving enough for a storefront?

How will customers see your brand, and how will it make them feel?

It's entirely up to you.

Visit https://www.thelolaagency.com/2022/09/29/how-to-create-a-compelling-brand-story to read the full guide, and create your unique brand story.

Sponsor Ads

• Ad Space Available - Rent it Now!

Report this Page

Created on Oct 26th 2022 23:59. Viewed 160 times.

Share on APSense

Comments