Driving B2B Sales with Targeted Digital Ads

by Camela Hutchson Marketer

Online marketing tools can dramatically increase company sales. Some companies might be skeptical about advertisements, but consistency and a strong marketing strategy can help provide great results. However, you do not need to have a large marketing budget to display ads. Familiarizing yourself with companies when considering geo targeted display ads and traffic networks.

Find the Best Ad Traffic Networks and Sources

The goal of ads is to get more people to your web pages to drive up traffic by creating targeted advertising. Networks to consider include Google Ads on Google Display Network. Google is a great network to drive in traffic and most companies use ads on Google to increase traffic. However, Google limits the number of ads on landing pages. Therefore, being intentional with every ad and clearly explaining what you can offer can optimize ads.

Another network to consider is BingAds. Similar to Google, BingAds assist in driving in high traffic volumes. However, they also limit the number of ads which can be difficult for the campaign. Nevertheless, BingAds is a great way to advertise along with Google.

Target Your Best Customer

While finding websites that will publish your targeted display ads you have to think more strategically. Compile a list of potential clients that can assist in publishing your ads. When making your list, ensure that the company can complement your ad and familiarize yourself with its audience members. Knowing about the company and who they sell to can determine if your ad has success. For example, you would not want to advertise tables at a company that sells flowers. When searching, also consider the demographics you are attempting to reach. Therefore, be specific to your needs and find companies that can complement your services.

Ad Creation

When competing with other companies, you want to ensure your ads are utilized correctly. Seeing what your competitors are doing can assist in creating an ad template. Ad templates can take a few trial runs to ensure success, but once you have the right formula down for your ads, you will take off in no time. When creating an ad, use company colors that are the same as those on your logo or company site. This can assist with branding. Using your company logo also assists in brand recognition. What services do you sell? Create a graphic of it for your ad. Furthermore, create a deal they cannot refuse such as a free trial. Lastly, a call to action button can make it easier for potential clients to tap onto your webpage.

Scott’s Info

Reach your customers with targeted display ads. Scott’s Info can assist in ads reaching a desired demographic. For more information, contact Scott’s info today.