Don’t Forget the Post-Purchase Experience for Ecommerce Merchants

Selling to a new customer can be tougher than it is to sell to an already existing one. Thus, it is sensible to nurture relationship with existing customers for your online store. If you are serious on that end, it is important to go on doing business even after the initial purchase. Here is how to make the post-purchase experience better for the customers of your ecommerce store.

Use Review Solicitation Email (RSE)

With review solicitation emails, you can focus on the kind of experience that your customers had with your brand as well as the item that they bought from your store. These mails can collect reviews as well as ensure a deeper relationship with existing customers. Positioning RSE in a proper way can ensure that it does not come off as intrusive. 

When it comes to cold calls or similar methods, these are looked down upon because many customers find them as obtrusive and the lack of a personal approach shows. That is not the case with RSE. These are meant to be a personal way of contacting customers and following up on their purchase experience with your online store. 

Gather Customer-Generated Content (CGC)

While sending any email requesting CGC, let consumers give in-email responses. This can make the submission process much easier and ensure a significant rise in the number of responses that you get. 

You can get more knowledge about the experiences of your consumers and spot possible chances to improve your customer service or even - the product itself. It can have a huge positive impact on your existing ecommerce website customers. Running an ecommerce store means it has to be updated regularly to catch the attention of search engine crawlers. CGC can help you do that more easily. 

Offer more personalized experiences

The advancement of technology has also raised the expectations of shoppers. With a more personalized marketing approach, you can improve customer engagement and increase conversions. It can boost your customer loyalty as well. The retail environment is getting more and more competitive by the day and personalization is one of the keys to satisfying the kind of experience that your customers want to have.