Articles
Direct Delivery Best Practices for FMCG Brands!
by Account Mein Fintech Solutions We are India’s largest B2B Channel Payments PartneTraditionally, FMCG field leaders have performed a variety of roles. B2B sellers build relationships with customers and take orders, and suppliers deliver orders. But it shouldn't be like that anymore.
The direct-to-store delivery model has grown in popularity as an efficient way to get goods to stores quickly, which is especially important for perishable goods. Advances in B2B sales technology mean that direct payment in FMCG wholesalers can leverage the sales power of their delivery force to improve their sales strategies. An integrated app with order pickup, mobile CRM, and route calculations allows drivers to pick up orders and deliver them. Here are some benefits
1. Give your team more data.
By giving your delivery associates access to mobile sales tools, they can understand all product information directly through your e-catalog. This means you have the tools to advise your customers on your products and sell them on the spot when they are delivered. This allows customers to access the latest promotions easily. Customers can immediately schedule the salesperson for the next visit. This means you can make more sales and enjoy more convenience. B2B personalization is fast becoming the new norm, according to business experts.
Understanding evolving consumer behavior and preferences can provide opportunities for more meaningful engagement. A mobile CRM solution gives your team a 360˚ view of the entire sales order cycle, from order to delivery. When order-taking software integrates with ERP and other back-office systems, route agents can see real-time inventory data, have orders synced instantly, and schedule the next delivery before leaving home.
2. Optimizing customer service
People stay loyal to a company if there is a good reason. Otherwise, there is plenty of other competition around. Use your delivery staff to provide excellent customer service. Drivers can use the sales app to print delivery confirmations or invoices. You can also add electronic payment options by integrating with popular payment gateways to ensure the best customer experience.
We collect and track metrics such as on-time delivery, order fulfillment speed, and customer visit frequency.
3. Prioritize your tasks
Using route calculation software in your B2B sales platform will make your couriers much more efficient and profitable. Route planning tools help managers and field workers better achieve their goals by prioritizing routes based on location as well as business considerations.
4. Supervision of the route crew
Using shop handover software, managers can collect real-time timestamps and location tags for all activities taking place in the field, allowing them to monitor work progress and adherence to planned routes. You can create guided replenishment workflows (or workflows for other tasks) and help suppliers complete their jobs quickly and efficiently, providing better customer service.
5. Understand proper mobility
All the above benefits depend entirely on the road work capabilities of the field staff. That's why it's so important to optimize your native apps for smartphones and tablets. It would help if you had the offline ability to avoid disappointing customers and employees when they cannot be served adequately due to poor connectivity. Direct-to-store delivery, when given direct payment in FMCG, offers significant advantages to FMCG companies, allowing them to move products through the supply chain faster.
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About Account Mein Fintech Solutions 
We are India’s largest B2B Channel Payments Partne
2 connections, 0 recommendations, 17 honor points.Joined APSense since, May 15th, 2023, From Gurgaon, India.
Created on Jan 19th 2024 06:15. Viewed 81 times.
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