Digitization of Real Estate Industry

by staya b. Digital marketing

Real Estate industry is one of the major contributors to the Indian Economy. With the advancements in the technology, real estate industry embraced the path of digitization. In the recent scenario, it is observed that many real estate companies are following automation in marketing.

In the recent past, real estate has witnessed a huge growth. With an increase in demand, real estate companies wanted to make it big, compared to its competitors. So, most of them are going digital for their promotion.

Increasing aspirations of the buyers are creating a great scope for realtors to market. With the increase of internet penetration, digital marketing is emerging as a key medium to market. Marketing trends are rapidly changing with the customer priorities and preferences. Marketing technology is advancing with the changing mindset of customers. Changing behavior is seen in the both the parties that are in realtors and as well as in the customers.

Many are going digital in order to stay ahead of competitors. In this digital world, adapting to the latest technology will automate your minimal tasks. Nowadays they are mostly relying on the Customer Relationship Management (CRM) software in order to handle the sales process efficiently. Managing the campaigns of sales and marketing, automation, integration of tools etc are becoming easier with CRM Software. Analyzing, tracking is done in order to understand the customers’ behavior.

Marketing goals:             

•   To retain clients: Customer retention is important for every business in order to withstand in the market. It is a fact in business that retaining customers is easier than acquiring new customers. Traditionally they used to concentrate mostly on referrals to attract customers. Incorporating these contacts, they used to build a network. Flyers, brochures, hoardings etc. are physical items used in captivating the customers. Comparing it is expensive than digital marketing. Digital marketing is cost effective and reach is wider.

Social media is one of the effective methods to stay connected.

• Attracting new customers: Acquiring new customers will enhance brand value and reputation. Word of mouth, contacts with previous clients, referrals etc are considered as the potential sources in acquiring new clients/customers.

The content building, bulk mails/messages, optimizing a website, maintaining campaigns on Google, social media ads, remarketing campaigns etc improves visibility and generates leads.

It is an information based business. So, all the above content is considered a king, because providing relevant information regarding the property with drones images of an asset, a location will make customers to look at your website.

• Building brand image: Building brand image for any company is forte, but it is not that easy as we assume. A brand image enhances with trust and quality. Here arises a question that is, how to develop a trust among consumers? Transparency, providing relevant information, providing authorized/ legal documents related to the property etc are considered as trusting factors. Apart from this, the main aspect of building brand image is promoting with unique selling proposition (USP). Differentiating yourself makes a point, in order to withstand in the market against competitors.

Giving instant information through mobile application will enhance the brand image.

With digitalization, it became easier to promote your business online through social media, email marketing, reviews. With this, it strengthens the relationship between both the parties.

• Improve ROI: In business, we expect a return on every penny spent. As compared to digital marketing, traditional marketing is expensive and reach is less.

Going digital is economically benefited to the company as it is cost effective. But to improve ROI, going digital blindly doesn’t make any sense. Relying on the right strategies will escalate your business and will yield favorable results. The adopted strategies should be customer centric and should focus on needs and preferences of the customers.

How to achieve marketing goals:

Realtors believe in marketing with attractive content and property images. With on growing demand of content marketing, they are making sure to provide a clear description of the property and targeting the need.

In digital marketing, apart from building awareness and reputation, engaging customers with proper content is important. With the advent of social media platforms, it became easier to promote online.

The digital medium is raising high to build relationships and to retain customers. In real estate marketing, Geo targeting is the ongoing trend to target specific local areas. It is a kind of local marketing. Local marketing enables to track and analyze the success.

In this hyper-dynamic business world, adapt the digital innovations to achieve the desired results. Digital solutions will definitely satisfy the companies and as well as customers.

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Created on Sep 26th 2017 06:50. Viewed 457 times.

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