Digital Marketing Agency has Posted a Controversial Article in Christchurch.

Steven Brough at LOCALTACTIC has released a potentially controversial article "Some of The Hard Facts About Digital Marketing", bringing some cause for concern, as the article may upset People who spend time posting on social media, updating thier blog and YouTube channel with the hope that eventually… by some random act of God… they will get more customers.

I wrote this 1400 word article to highlight the high points and low points of common marketing techniques, in the pursuit of providing a simple alternative to common marketing techniques that cost for small business owners a lot of money and time. In a very typical manner though, a certain element of the article is set to spark attention amongst SEO and other old school marketing techniques.

LOCALTACTIC's complete article can be found at https://localtactic.co.nz/some-of-the-hard-facts-about-digital-marketing/

Below I have included a portion of the piece, which neatly exemplifies the controversial element:

"Why bother to get your website to number one when you can put a Google Ad there in its place. The reason your website is not number one is because it is not earning the position, instead it is elsewhere ranking for other search terms".

I had to say "Of course LOCALTACTIC never sets out to intentionally upset anybody. The aim of our articles is first and foremost to give a fair analysis of the subject so our readers can make up their own minds. It is critical, however, that we stay dedicated to our true voice.

Although our article "Some of The Hard Facts About Digital Marketing" might unsettle people who spend time posting on social media, updating thier blog and YouTube channel with the hope that eventually… by some random act of God… they will get more customers, my duty is to our readers. my belief it's more important to lay down the facts, than to please everyone. Which is notoriously difficult to do."

Although there has been no backlash as of yet, the possibility exists that there are marketers out there doing the same thing everyone else is doing, in an environment that is ever changing, and is completly unscaleable, that may take offence to what I have said.

I have been a provider of in depth articles in the Digital Marketing space for just a few months and as stated, the future aims for the website are to raise awareness that we are in an age where Omnipresence is now what is important, a time when big brands are getting all the attention. So I hope any controversy will pass quickly and re-emphasizes no offence is or was intended.

My complete article at LOCALTACTIC can be found at https://localtactic.co.nz/some-of-the-hard-facts-about-digital-marketing/

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Created on Feb 7th 2020 10:09. Viewed 312 times.

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