Different Marketing Methods in Different Cultures

Culture of a region influences the different aspects of that region, including the marketing methods chosen by the businesses in that region to attract the customers. This happens due to the fact the people of different cultures react to one particular method in different ways as they interpret the situation differently. Here, the process of how the marketing method due to culture will be discussed in detail in the following sections.

There are some cultural factors which have a high influence on the marketing methods and its different aspects, and these factors will be discussed in detail.

• Cultural belief: The first cultural factor having a strong influence on marketing methods is the cultural belief in very communities. Every culture or community has some cultural beliefs and if these cultural beliefs clash with the marketing Unique selling point. Then that marketing method will not be able to attract individuals from that community or culture effectively. On the other hand, if any marketing method or Unique selling point supported by the culture belief of that culture, then attracting the individuals of that culture become easier. For example, turmeric is believed to be beneficial according to Indian cultural beliefs. Therefore, in the Indian market, most of the products marketing emphasis on the fact that it has turmeric and its benefits in its product, and this helps them sell the product in that market.
• Cultural value: The second factor is cultural values, and under this factor, sometimes marketing method clashes with the cultural values. This will be harmful to the product and its growth. On the other hand, it may be beneficial for the product in the culture whose value support the facts in the marketing of the products. For example, the marketing of a product according to its environmental sustainability may be effective in a market or culture like Bhutan but may not be effective in a culture which does not give high emphasis on environmental sustainability like Mongolia as it has the highest air pollution rate in the world.
• Cultural customs: The third factor is the cultural custom and under this factor, in the time of doing marketing, the customs of the people of the culture who is being targeted by the company as their targeted customers. For example, if a certain gesture is found to normal in a certain culture or even a good gesture, there using those gestures in the marketing may be effective. On the other hand, the same gesture may found to be offensive, then using that gesture in that culture may be ineffective or even have a negative result. All these are the cultural factors which influence the marketing methods and their success in the market.

• Researching the targeted customer population culture: The first steps that should be taken by the business before marketing a product in the market is researching the culture of the people who are being targeted by the business as their targeted customers. Then the findings of the research should be properly analysed.
• Alignment of the findings with the marketing method of the business: Then the second steps in this matter should be taken by the business to tackle the cultural factor is the alignment of the different identified cultural aspects in the product and its marketing methods.
• Customer Feedback: The third step that should be taken is to use customer feedback to product marketing to understand whether the current marketing plan is effective for the market or not. All these are the steps that should be taken by the businesses to tackle different cultural factors in marketing.