Decision Makers Role on Purchasing Preferences in Healthcare Organisations
by Ashyln Thomas MedicoReachInclination towards the formation of multi-specialty hospitals that can offer advanced healthcare services both at local and global levels has compelled healthcare organizations to join hands with each other to ensure the well-being of every individual. This new wave of transformation contributed to the expansion of healthcare market both in terms of size and revenue and rise in acquisitions, partnerships, mergers and affiliations between health systems, physician practices, and hospitals.
In such a dynamic landscape where the rise of new decision-makers has complicated the decision-making process, even more, healthcare suppliers need to adjust their sales and marketing strategies according to the changing demands and preferences of the decision-makers. (Read More)
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Created on Feb 14th 2018 04:15. Viewed 416 times.
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