Part of being a responsible brand owner in the digital age is to have a social media manager to handle your digital footprint. Details of your business should be readily available to your consumers on the biggest social media platform, Facebook. 

Over the years, Facebook has evolved into more than just a place to message your online buddies and share memes, it’s become a search engine for businesses catering to people’s interests and a marketing strategy for businesses to push their brand.

There's so much more to a Facebook marketing strategy than content creation and posting schedule. You also need to look into the analytics to determine whether or not your page is doing well and hitting its target numbers. 

This is the basis of all your Facebook data. It's a free and powerful tool for tracking user interaction on your Facebook page and provides a tremendous amount of demographic and behavioral data about your audience and that of your competitors. Insights works within Facebook, so you don't need to download any new software or make an account to access it. And the best part is that it's free!

For keeping a close eye on your competition, you can use Likealyzer.

This simple and free FaceBook analytics tool allows you to enter any Facebook page without authorization to measure and analyze its performance. It gives the page a grade out of a hundred and compares their results with other pages of that industry. 

The report includes different segments; each comes with a metric and recommendations for improvement. Metrics like engagement rate, timing, and length of a post all have suggestions to advance your output and help you drive more engagement to your page.

Iconosquare is one of the leading social media platform analytics tools for both Instagram and Facebook on the market. Also, it is an official Facebook marketing partner. It provides top quality analytics, along with content management and scheduling tools, that enable you to evaluate and improve your social media performance and boost your ROI.

Unlike the first two mentioned, Iconosquare isn't entirely free. However, there are tools that they offer that are free for everyone's use.

There are many more tools available online to handle your social media analytics, from free to paid plans. But you also have the option of hiring a digital marketing company that specializes in social media optimization services. They will crunch the numbers and interpret it in a way that's easy for you to understand so you know what direction you should be moving in, in terms of your content creation. 

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