Competitive Intelligence Within Business Development by Octopus Intelligence

Competitive Intelligence Within Business Development

Welcome to our weekly raw and unfiltered straight-talking look at all things associated with competitive intelligence and associated insight. This weeks episode can be found here:

We have created this article to accompany the podcast. This week we discuss the role of competitive intelligence in the lifeblood of any business, business development.

The Role Of Business Development

On our minds today is the role of business development. And its ability to be aided by insight, specifically competitive intelligence services. What’s happening now is that we’re seeing the first evolutions of what might be loosely considered a regressive business landscape for at least the foreseeable future. And irrespective of what central banks do with their interest rates, there’s already a shock wave regarding investment markets and appetite for growth. Also and with governmental aspirations and attitudes towards international business development, all of which lead people in business to challenge their uncertainty about what they’re going to do. And invariably, that permeates across to the business development function.

Poor Business Development Teams

So as we’re heading towards further challenging times, we don’t think it’s sensible to hang everything off what the interest rates will be because we could easily find ourselves in underinflated environments. And then interest rates be favourable, but the appetite and cash availability could be exceedingly different. We could avoid a deep recession, of course. But either way, all of this leaves the poor old business development team with their KPIs still having to peddle the bike away. It’s rather like putting someone on a bike and asking them to ride blindfolded.

This is why the business development function must solidify its effectiveness through the provision of intelligence. It’s pivotal for any business.

But At Least We Have Battle Cards!

But at least we have battle cards