Bungles and Gaffes PR efforts to succeed goes in vain

by The Yellow Coin PR Agency in Delhi

Ample of resource allocation, heaps of planning, PR efforts may still not reap the positive branding for the business. Propagating about a business without being considerate about the audience and hurting the emotions of the masses often gives no room for any damage control. It is important to create an image based on the quality of the services and products and not just PR. PR Firms in Delhi and all over the world have significantly learned from bungles created in PR history. Let us take a look at those:

Loyalty: When the employees of an organization are not loyal and try to jeopardize the image of the company, PR efforts become unnoticed. One such issue had risen almost a decade ago when the two employees of a popular food chain made a video of their nasty ways of cooking pizza. SEO Companies in Delhi and all over the world had created sensation over social media. Instead of the company's PR and management clarifying the air immediately made statements after two days. The time taken had tarnished their image manifold and took them years to resurrect themselves.

Not standing for the correct: In 2010 a company called Greenpeace when tried to disclose how the life of orangutans is endangered due to the use of palm oil in making the chocolate by a company. This was against the Animal Welfare; however, the company that was responsible for this did not take any relevant action to diverge from the claims. On the contrary, they made a deal with YouTube to remove the video and even bought infringement rights, proving their involvement in the wrong. PR Firms in Delhi and worldwide must take a lesson to always take the stand for the righteous.

Hurting someone's emotions in the process: Owning up mistakes is often the best practice an individual or a company must follow. This leads to the involvement of the public and helps in resurrecting the image if at all things have gone wrong. When an Airline company removed a passenger from the flight, just before boarding, the CEO of the company did not full-heartedly apologize for the actions which did hurt the sentiments of the people who saw the video of the passenger being removed from the flight as it was disruptive to think of SEO Companies in Delhi and everywhere else also leveraged upon the content and earned brownie points for showing the story.