Bulk SMS - Most Effective Means of Reaching Your Target Audience

There are numerous service providers in India especially in the most densely populated capital cities like, Delhi, Bangalore, Mumbai, Kolkata etc. who offer the most affordable bulk SMS pricing that allow companies to engage with the most cost-efficient marketing tool.

SMS marketing in Mumbai has especially registered a record upswing in the recent few years with more and more bulk SMS providers coming up in the sector. The reason behind this growth being that this marketing method is by far the most efficient in reaching out to the widest range of potential customers to gather leads, while still being impersonal yet effective.

Mobile communication has undoubtedly grown by leaps and bounds over the recent few years and is stipulated to grow exponentially over the near future as well. While most of the communications are occurring one-on-one through internet enabled communication applications; the good old mobile inbox is yet to be lost into oblivion. Bulk SMS providers use the mobile messaging tool to a much larger scale to promote the products and services of small to large companies as per their demographically needs. With the advent of technology in telecommunications, for companies doing SMS marketing in Mumbai, Delhi and other large cities has offered them with the deepest reach into their prospective market. 

The benefits of SMS marketing through bulk services are numerous – they are the most cost effective tool to promote and reach a large mass of people, zero advertising wastage as the senders have access to know exactly whom they are communicating to, transcends the list of ‘do not disturb’ subscribers to send to those who are open to receive mass messaging, connects directly into the inbox of the phone user so they are compelled to give your message a read. Sending a short message to promote a product of service within the constraints of 160 to more characters is no rocket science. Thus, the companies barely incur any additional costs in creating the content for the short promotional or transactional messages they send through bulk messaging services.

SMS marketing has shown to be more effective with higher open and delivery rates than email marketing, which takes a greater effort and need of resources on part of the company. The bulk SMS messages are short, crisp, on point and easy to comprehend which only takes a couple of seconds of the receivers’ time without causing much intrusion, which bottom-lines the efficacy of such an easy marketing tool that is also easy to discover. 

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Created on Jan 16th 2018 03:51. Viewed 885 times.

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