Bridgestone Tyres: An overview of the tyre

by Jacob T. Digital Marketing Analyst

Bridgestone Tyres is one of the leading tyre brands in the market. Over the years they have built trust and reliability concerning the consumer needs and requirements. They aim to ensure sustainability and value the environment by producing organic raw materials and recycled materials during the manufacturing process. They offer different categories of tyres so that the consumers will buy the product from the same brand. With the production of premium tyres, they maintain a healthy relationship with the consumers. They are generally focused on providing high-quality performance not only with the products but with services and technology as well.

Types of Bridgestone tyres

Bridgestone offers a variety of tyres to meet the requirements of drivers with different driving habits. Some of the category of tyres includes passenger, aircraft, motorcycle, off-road and commercial tyres.

- Passenger tyres include the Ecopia model which is designed to provide fuel-saving performance. The Potenza model caters to superior performance in handling grip. Whereas, the Turanza model is known for its luxurious performance. The Dueler model for passenger tyres provides a confident driving experience with a comforting performance. The last passenger tyre model is Blizzak which delivers excellent performance in snow and ice road conditions. Commercial tyres include van tyres which have the Duravis model that are specifically designed for light commercial vehicles. They provide high mileage along with durability. Off-road tyres involve surface mining which includes articulated drump trucks, Rigid drump trucks, off-road trucks, Coal haulers and loaders. The underground mining consists of drilling jumbo, underground trucks and load haul drump. The quarries and construction include an articulated dump truck, rigid drump truck, loaders, graders, scrapers, compactor and all-terrain crane. The ports and terminals consist of straddle carriers, reach stackers, empty container handlers, harbor cranes, rubber tires gantry cranes and AGVs.

Benefits of Bridgestone tyres

These car servicing Aberdeen have invested their time and revenue in research and development to deliver improved technology with high-quality materials. They consider all the quality parameters to meet the superior performance, reliability and durability. They have improved their manufacturing process, tyre design and compound to satisfy the consumer’s expectations. With the advancement in technology and quality material, they assure longevity, especially with concrete roads.

Design Features of Bridgestone tyres-

Different design patterns function differently depending on the requirement. The asymmetric tread pattern is designed to improve balance and ensure rigid speed. Whereas, the variable rib profile is typically designed to enlarge resistance. The 3D sipes design protects from the wearing off. The use of a unique compound formula ensures higher stability and caters to high-quality performance in both wet and dry road conditions.

The hybrid tyre crown design is made with a combination of rubber and polyester to increase stability on speed. Apart from all these design, one of the most important design is high grip shoulder blocks which delivers excellent grip at the tyre corners. Wherein, the high angle lug grooves design helps to scatter excess water and reduces the risk of hydroplaning. Lastly, the active insert design helps to expand the diagonal stiffness which results in increasing the handling and braking.

SWOT analysis-

Over the years the Tyres Aberdeen have been a well-renowned tyre brand in the automobile industry because of their constant invention and developmental growth. They cater for loyalty in performance which makes it expensive as compared to the competitors. The company have made numerous changes in products, services, technology and manufacturing process. Today, the brand is more inclined towards passenger cars. To evaluate the company’s status in the market, a SWOT analysis is being done to understand the requirements in the market.

Strength-Strength refers to strong growth in the market in comparison with the competitors. Bridgestone Tyres have a global presence, therefore it results in higher brand equity as they have a well-built network. This brand has the highest producer of tyres, especially for the radial tyres. The new unique design in the technology known as the drive guard is fitted to any tyre category with the help of an air pressure monitoring system.

Weakness- Weakness refers to the company’s need for improvement to achieve growth. Bridgestone refers to be a premium tyre brand which means that they are extensively higher in cost as compared to the competitors, wherein not every consumer have the budget to buy these tyres therefore the supply could be less. As Bridgestone tyres have a strong network across the world it would necessary that tyres have a wide variety to suit all terrain. This could need more research which requires higher funds to fulfil the requirement.

Opportunity- Opportunity refers to the new outcomes for the business growth. There are some countries in which there would be an increased demand for the automakers this could lead to increased sales of the vehicles because people are concerned about their safety so they would rather buy a wheeler vehicle instead of a wheeler. The demand for increased services including digital services, GPS tracking and wireless services will rise to the extra price of these services.

Threats- Threats refer to those factors that could demean the growth of the company. The competitors in the automobile industry could result in a threat to Bridgestone. The increased expense of technology and raw materials is another aspect of the threat.