Boosting your product sales revenue through promotional freebies

by Himani Mathur Content Writer

A product may have the best functional specifications, but without it having the ability to attract customers, it will not generate the appropriate sales. This is why it is of vital importance to garner adequate customer attention for the product.

How including a complementary promotion item can boost product sales?

It is commonly known that marketing essentially fulfills four main objectives of product sales -

Increasing product exposure to buyers
Citing the functionalities and features of the product
Stating the reasons why the use of the product is essential for the customers
Improving product appeal

A common way to accomplish these objectives is by including a promotional item as an addition along with the product. This addition is normally a complementary freebie to upscale the attractiveness of the main product and provide additional features and incentives to the buyers. Here are some freebie items that can be provided to promote a product–

Apparels
Writing instruments
Sports Goods
Gadgets
Drinkware

How to choose the perfect promotion freebie item to go with the product?

Choosing the perfect complementary product is always essential in promoting the product. For instance, a writing instrument like a pen aptly complements an office-ware product. Here is a brief guide to choosing the right promotional item to go with the product –

Complementing the main product

The promotional freebie must complement the main product by aligning itself with its use and functionality. For example, a bottle of coffee beans is perfectly suited to be given along with a coffee-maker.

Keep the target customer in mind

This applies to both the main as well as the promotional product in question. Customers to whom the product is marketed must always be kept in mind, to ensure that it aligns with the people’s tastes and is given at the appropriate time.

Do not imbalance the profit margin

The primary objective of any business is to generate profit. Hence the promotion item given for free must be within company budget range and not depreciate the profit margin in any way.

Getting promotional items for your products

In order to procure promotional items, one is recommended to employ the aid of a promotional item manufacturing company. While doing that, steer clear of cheats, and go for firms like Trillium Sales Group which hold good repute amongst its existing clientele. From writing instruments to sports wear, this company helps provide the best promotional items for its clients.