Best Marketing Tools For Small Business 2024

Looking for the best marketing for your small business? Then you have come to the right place. This guide has tested tools that will help your business to grow. Moreover, these tools are perfect for marketing and doing similar tasks. Marketing is quite necessary for any business to grow and increase sales. Therefore, we have gathered the best tools for marketing and boosting sales. Continue to read below. 

Buffer

Social media is best for the promotion of any business. But I would feel by everyone that posting on social media takes a lot of time. Therefore, you can use buffer buffer-free plan to publish content on social media websites. You can schedule your posts on Buffer for publishing on social media. Every week you can easily schedule up to 10 free posts with a buffer. 

Google Analytics

It is a free tool to check conversions and other website or application-related stats. You can check how many users are visiting your website with Google Analytics. It must be noted Google Analytics is for those who have a website for their business. Because WordPress or any other website can be tracked by Google Analytics. It is the best tool from an SEO point of view. Moreover, it is free of cost and provided by tech giant Google. 

Canva

Canva is like a budget-friendly helper for easy web design. It's great for beginners because you can drag and drop things, even on your phone.

You can create shapes, logos, charts, and presentations with cool fonts using Canva. If you're a boss, you can check your team's projects and deadlines too.

Canva has lots of pictures, and you can easily use them for whatever you're working on. Easy and handy! You can also print designs on canvas for Custom Sleeves. These sleeves are suitable for already printed boxes.

Help a Reporter Out

If you want more people to know about your business, Help a Reporter Out (HARO) is super helpful. It links journalists with experts like you. Use HARO to get free publicity by getting someone from your business quoted in a famous publication. It also helps you get links to your website, so you show up better in Google searches.

MailChimp

Having a strong email list is a smart move for your small business. Social media is cool, but those followers aren't yours. What you do own is your email list.

MailChimp is a popular email tool, and it's free for up to 2,000 subscribers. Great for small businesses starting with email marketing. With MailChimp, you can send surveys, use tags, and organize your audience easily. However, you can also print your social media names on sleeve box packaging. This way, people will contact you via social media websites.

Hubspot

HubSpot is like a handy tool for growing your business. It helps with marketing, sales, and customer service all in one. With HubSpot, you can do a lot to boost your business for free.

You can make forms, send emails, and see basic reports without paying. It also lets you track emails, plan meetings, chat with visitors, and even set up a help desk for free. The free CRM shows you everything about your customers. Easy and useful!

As you go forward, HubSpot gets fancier with Starter, Professional, and Enterprise levels. If you use other marketing tech tools (like the ones mentioned here), you can probably connect and use them with HubSpot.

SendX

SendX is an easy and affordable tool for online marketing. It helps you connect with your email subscribers and grow your audience. With SendX, you can build your email list using different forms and pages. You can design these forms with ready-made themes and put them on any website. The email editor helps you create emails without needing to know HTML. You can send the right message to the right person at the right time with email sequences and segmentation.

Trello

Trello is a helpful tool for planning content together. It's not just for scheduling; it helps you plan out what you want to do. You can make notecards for different topics or projects. On each card, you can write notes, add instructions, and assign tasks to team members. Trello is a good choice for content planners who want to organize their calendars well. Easy and handy!

Hootsuite

Hootsuite is like a helper for scheduling social media posts, similar to MeetEdgar and Buffer. You can plan and schedule posts ahead of time, letting you post whenever reaching people worldwide 24/7.

Everything for engaging on social media is in one dashboard, so you don't have to switch between services. You can also find important influencers and hashtags easily.

Slack

Slack is a simple messaging tool for small teams. It uses "#channels" for different topics, so work talks stay separate from fun chats. You can also join themed groups to connect with others in your field.

Slack is easy to use, and it has cool features. There are lots of apps available, and you can even make your own if you want to share info with your team, like transactions or experiment results. Super handy!

Optimizely

Optimizely is the top tool for online experiments. If you want more people to do stuff on your site (which is smart), check this out. With Optimizely, you can keep trying things like A/B tests to boost how many people take action and make more money. They're all about experimenting everywhere, trying stuff on the server side, and personalizing things.

They also got a good workflow solution after getting Experiment Engine. It costs a bit more, so it's better for big businesses or those super serious about getting more people to do things on their site. But it's a good choice if you can swing it.