Benefits of specific product categories in your store

by Itoris Inc Itoris.com- Best Magento Marketplace

If you ever tried to buy an interesting product online, you’ve probably experienced a difficulty of deciding which one to buy. There might a lot of alternatives to choose from within a single shop not to mention a lot of the others. It’s is unlikely that you will want to buy the product right from the first webpage you’ve arrived to. You are more likely to go back and forth exploring other interesting alternatives available out there.

The business owners are well aware of that and have therefore figured out a way how to use this uncertainty to their advantage. They’ve invented a mechanism of grouping related products into the same categories. By doing so, those firms will give their customers a chance to find other related products they are likely to be willing to complement their initial purchases with.

In this article, we are going to introduce you to the benefits of product categories and name some of the their unique advantages. Look carefully at this list to discover how grouping your products may improve both company’s image and its sales.

Advantages of grouping your related products

Keeping your product portfolio organized

With product collections you will make your store organized and easy to use. You will also have more options for promoting a specific set of products. This feature may be especially relevant during Christmas, Black Friday, Cyber Monday or any other event.

Helping your customers find the kind of products they want

Assigning your products to the thematically relevant categories will make your customers’ shopping experience convenient and enjoyable. They will be able to find exactly what they want faster and easier.

Apart from introducing categories based on the type of product you sell, it will also make a lot of sense to create some extra ones. “Items on Sale”, “New Arrivals” and “Bestsellers” are just some of the examples you can use on your site.

Promoting thematically relevant products

Grouping items will also make it possible to advertise some of the thematically relevant products which can be used together. By using this method, you will improve your customer shopping experience and generate some additional sales.

What types of categories can you have?

The answer will largely depend of the variety of products you sell online. Some smaller shops may limit themselves to grouping products according to the customer gender and the type of goods they sell. On the other hand, larger businesses may introduce their clients to the whole variety of product categories. Whatever size your company is, always design your categories in such a way as to motivate them to look through the whole product list and not limit their focus on a couple of items.

Below are some of products groups both mid or large-size businesses might have:

(a) Best sellers. Best sellers are the type of products businesses love. They bring a lot of revenue and can be promoted on the main page of your site. Customers are likely to play a close attention to those items because if they are selling well, they must be good.

(b) Room-based products. If your website is selling furniture, kitchen appliances or toys, why not group these items according to the room they are most likely to fit into? In addition to helping the customer choosing the right kind of product for a specific place, you will also be able to sell a bunch of related products.

(c) Size and color. This category may come in handy for retailers selling clothing, shoes or accessories. Offer unique products with custom size and make a strong contribution towards improving customer satisfaction and product return rate.

(d) Seasonal items. Make your customers’ even happier by offering bikinis in the summer, hats, scarves and light women jackets during the fall.

(e) New arrivals. Attach that much needed freshness to your products and enjoy additional sales by grouping your newest items into the respective categories.

(f) Complements. When a new season comes, many customers may want to buy the whole product set consisting of products often used together. By arranging your complements into a separate group, you will create a win-win situation for both you and your customers. The latter might come to your store with an initial attention of buying a warm jacket. But they will be likely to buy a whole promoset after seeing a 20% discount of the scarf in the same product category.

Benefits of having Grouped Products in your Magento Store

If you have an online store which runs on Magento, you might have noticed that by default, this platform only allows grouping simple products without any options. But what if you would like your items to be grouped by the specific custom attributes such as price, size or color? With Magento 2 Grouped Product Options, you will be able to change the order of your Simple, Virtual, Configurable or Bundle Products. Help you customers setting up the required custom options for the associated products directly in the grouped product list with just a few clicks of the mouse.

Magento 2 Grouped Product With Options