Benefits of Product Photography and How You Would Choose a Product Photographer

by William Smith Photographer

Product photography is cool. It plays a significant role in boosting the amount of sales now than ever before. Today, we have access to high-definition, mega-pixel digital cameras preloaded with premium photography features and a plethora of smart technologies, editing tools and advanced pieces of software to showcase products in a way such that they look no less than celebrities.

Nice product representation is actually a great marketing technique that works like magic especially when the seller is selling them on an e-store. People just can’t resist their eyes and many of them make the purchasing decision based on how the products are shown to us on a website. If a particular product appeals to their eyes, they purchase it right away.

So, one thing is clear – product photography helps drive sales. The person behind the camera does the actual magic, so it’s important for the photographer to know the skills and have the experience to deliver a quality job.

If you are in Johannesburg and looking for top-quality product photography in Johannesburg, then ES Productions is the right place for you. Eve Smith, the owner of ES Productions, is an award-winning photographer who has all-round experience in doing event photography, studio photography, personal branding photography, maternity & green screen sessions, single/couple/family photo shoots, wedding photography and product photography in Johannesburg, Randburg and other surrounding areas.

ES Productions would be my personal recommendation, but you are free to do your own research if you like. And I’ll give you a few simple yet effective tips to help you in the process.

Here we go.

1. Connect

This is the foundational step. You need to start your research by finding out contact details of some of the popular photographers in your area. Start with a Google search. Type your preferred search terms like ‘product photography Johannesburg’ or ‘studio photography Jhb’, and Google will show you a list of photographers’ websites or profile pages that are the right choices for you. You can find their contact details and start contacting them one by one.

2. Check out their past work

After you have contacted some of the photographers you like, the next thing is to inquire about their past work experience. Side by side, you would want to see how they are behaving. It should not be difficult for you to recognize the good people out there who can genuinely give you desired results. You would easily know which of them are only acting like pro, but don’t have the ability or skills to deliver a decent job. Check out their showreels to have an idea of their past work. If possible, find out their clients’ contact details and have a talk for peace of mind.

3. Discuss the costing

Each of them would have a fixed rate for a session of one hour or two hours or more. Make sure there is no hidden cost. Get an idea of how they would travel, when they would reach the spot and what they would carry with them etc.