PARTNERING WITH CYBG TO CREATE B WORKS, THE ULTIMATE SOCIAL BANKING AND LEARNING ENVIRONMENT
This latest project transforms the physical relationship between
banks and its customers. We worked with CYBG to establish the concept B
Works, which formed a new type of banking environment with a financial
lifestyle space inspired by the notion of Learn. Work. Bank. Responding
to the latest needs of SME’s, business owners and private customers that
have shifted to digital banking – together, we decided to turn the
traditional in-branch brand experience on its head, and into an
innovative and inspiring journey.
Not Just a Bank, But a Destination.
Since its opening on 14th January 2019, B Works has
received very positive feedback from visitors. Along with people calling
the space inspiring, many freelancers and entrepreneurs have been
praising the co-working area and the various initiatives, courses and
free events.
CYBG challenged us to design an innovative destination with an
energetic and inviting environment, where customers can receive expert
financial advice, training programmes and classes including digital
skills courses, fitness and yoga sessions. The project began with a
workshop to understand B’s vision, positioning it as a brand that
balances the needs of its clienteles’ businesses and lifestyles.
Creating More Than a Bank : A Financial Lifestyle
‘B WORKS’ is a shared environment that facilitates communal learning,
working and banking, where new ideas can be generated and shared. From
this basis, we developed a contemporary and familiar-feeling branch,
designed with the customer’s brand experience in mind – with a variety
of amenities not typically associated with the banking experience that
aimed to inspire customer interaction.
We designed a flexible and multi-purpose space, which drives brand
engagement and initiates socialising through interactive events and
activities. This includes a number of hospitality areas, such as a café
with a multifunctional bar with banking staff to help customers with
their financial inquiries, all within a friendly and informal setting.
The environment we created also motivates customers to explore new
opportunities across multiple platforms. Along with event spaces that
can be used for social learning and entertainment, it includes a retail
exhibition space that will launch in partnership with a global fashion
brand, introducing a new and fresh feature to the banking environment,
and showcasing the ways in which B Bank brand can assist with local
business growth.
A bank not as you know it, but a new type of banking environment; a
financial lifestyle space, that inspires forward thinking. This latest
site also has a large and sophisticated co-working space.
What we did
Customer Journey Analysis
Experience Mapping
Digital Integration
Interior design
Signage & Application
Branded Environments
Address-:
P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
Mumbai 400013
Please get in touch:
Brian Pinto
Country Head
+91 9930519476
brian@i-ammumbai.com
Services
Brand Portfolio Management Services in India
Brand Portfolio Management India
Brand Architecture Services in India
Brand Strategy Consulting in India
Marketing Consulting Services India
Architecture and Design Company India
Brand Consultants India
Branding and Corporate Identity Services India
Brand Design Agency India
Brand Consulting Services in India
Brand Positioning Services in India
Brand Identity Design India
Branding Agency India
Workspace branding
Workspace design
Office branding
Office design
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What we did
Customer Journey Analysis
Experience Mapping
Digital Integration
Interior design
Signage & Application
Branded Environments
Created on Feb 1st 2019 00:41. Viewed 812 times.