Assumptions are Termites to E-commerce Conversion Rates:
by Kate Micheals Content WriterAll
the businesses may be developed on different ideas and consider different
strategies and routes to reach the destination. However, their ultimate goal is
generating high revenues.
They
say haste makes waste. So, avoid acting too quick especially with the search
engine optimization process. It will slow things down because search engines
are getting smarter and smarter by every passing day. This is why you should
have to play smart if you want to transform your website into a high-converting
machine.
Self-created
assumptions will take you to the dangerous terrain of conversions pitfalls.
Making rushed conclusions will be detrimental to conversion rates for your
eCommerce website. You have to consider all variables while assuming anything
related to your business and its online presence. If you ask an SEO Expert UK about the best practices for improved conversions,
his response will be ‘set realistic expectations,’ ‘stop assuming things’ and
things like that. It happens when you get in touch with a dependable resource
who knows his work and believes in professional integrity.
False assumptions
can kill your site’s conversion rate like nothing else.
Business
success is based on logical mindset. Whether running a local store or an
e-store, there is no doubt that profits come through best and real-world
practices. The majority of the times, the general beliefs and opinions lack the
authentic grounds. And, in this situation, for an online business, conversion
pitfalls are a common thing – deteriorating to business growth and development.
Here
is commonly occurring suppositions eCommerce business person usually have. The
thing they overlook is the negative impact of these assumptions on their
revenue generation.
●
Your
competitors are doing everything right
Knowing
what your competitors are doing; what and how they offer is a good thing. But,
believing that they are perfect in doing whatever they undertake is a wrong
approach.
This
world may be a utopia for the dreamers where nothing goes incorrect. The real
world is packed with mistakes, and your competitors are also the part of this
world. They might be good at avoiding or overcoming the slipups and fixing the
wrong moves, but they are not doing everything picture-perfect.
So,
relax and give your best shot. Focus on what the best you can do and how you
can ensure customer satisfaction through your website and customer support
system.
●
You
have great business and marketing ideas
No,
never and not at all. Never assume that your idea is the greatest of all.
Remember the downfall of Nokia and how Yahoo lost the market value. Both made
the same mistake of considering their business ideas unbeatable. Nokia didn’t
bother improving its products and services with the changing digital world, and
Yahoo somehow failed to ensure consumer satisfaction.
As
a result, their competitors took over the market share; knocking them out. So,
always seek improvement in your business ideas and marketing techniques. Be
adaptable to the technological transformation and consumers demand.
●
Investing
massive marketing capital will win the game
This
is another c0mmon misconception. It can never be a good idea to pool maximum
finances in business marketing. Start low and slow. As you build a website, it
is essential to tell the target audience about it. But for this, you don’t need
to put gigantic hoardings on the roadside and invest hugely on traditional
marketing.
The
best solution is to start with social media and ask your friends and family to
spread the word in their networks. Second, comes the SEO that will aid you in
getting organic traffic and converting them into customers.
●
Slow
and steady wins the race
Now
the rabbit gets smart. He uses technology now, and besides resting in the
mid-way, his alarm woke him up to continue the run and win. You know the idea
of automation.
Therefore,
starting low may be a right approach regarding money, but going slow even if
its SEO won’t help you much. The world is fast and to enter and stay in the
winning race you must go steadily but quickly. It means to do everything, not
in hassle but adeptly, swiftly and after appropriate planning.
In a nutshell, avoid assuming
things and take practical measures for improved website conversion rate.
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Created on May 3rd 2018 07:29. Viewed 2,640 times.
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May 3rd 2018 07:34