Articles

Assumptions are Termites to E-commerce Conversion Rates:

by Kate Micheals Content Writer

All the businesses may be developed on different ideas and consider different strategies and routes to reach the destination. However, their ultimate goal is generating high revenues.

They say haste makes waste. So, avoid acting too quick especially with the search engine optimization process. It will slow things down because search engines are getting smarter and smarter by every passing day. This is why you should have to play smart if you want to transform your website into a high-converting machine.

Self-created assumptions will take you to the dangerous terrain of conversions pitfalls. Making rushed conclusions will be detrimental to conversion rates for your eCommerce website. You have to consider all variables while assuming anything related to your business and its online presence. If you ask an SEO Expert UK about the best practices for improved conversions, his response will be ‘set realistic expectations,’ ‘stop assuming things’ and things like that. It happens when you get in touch with a dependable resource who knows his work and believes in professional integrity. 

False assumptions can kill your site’s conversion rate like nothing else.

Business success is based on logical mindset. Whether running a local store or an e-store, there is no doubt that profits come through best and real-world practices. The majority of the times, the general beliefs and opinions lack the authentic grounds. And, in this situation, for an online business, conversion pitfalls are a common thing – deteriorating to business growth and development.

Here is commonly occurring suppositions eCommerce business person usually have. The thing they overlook is the negative impact of these assumptions on their revenue generation.

       Your competitors are doing everything right

Knowing what your competitors are doing; what and how they offer is a good thing. But, believing that they are perfect in doing whatever they undertake is a wrong approach.

This world may be a utopia for the dreamers where nothing goes incorrect. The real world is packed with mistakes, and your competitors are also the part of this world. They might be good at avoiding or overcoming the slipups and fixing the wrong moves, but they are not doing everything picture-perfect.

So, relax and give your best shot. Focus on what the best you can do and how you can ensure customer satisfaction through your website and customer support system.

       You have great business and marketing ideas

No, never and not at all. Never assume that your idea is the greatest of all. Remember the downfall of Nokia and how Yahoo lost the market value. Both made the same mistake of considering their business ideas unbeatable. Nokia didn’t bother improving its products and services with the changing digital world, and Yahoo somehow failed to ensure consumer satisfaction.

As a result, their competitors took over the market share; knocking them out. So, always seek improvement in your business ideas and marketing techniques. Be adaptable to the technological transformation and consumers demand. 

       Investing massive marketing capital will win the game

This is another c0mmon misconception. It can never be a good idea to pool maximum finances in business marketing. Start low and slow. As you build a website, it is essential to tell the target audience about it. But for this, you don’t need to put gigantic hoardings on the roadside and invest hugely on traditional marketing.

The best solution is to start with social media and ask your friends and family to spread the word in their networks. Second, comes the SEO that will aid you in getting organic traffic and converting them into customers.

       Slow and steady wins the race

Now the rabbit gets smart. He uses technology now, and besides resting in the mid-way, his alarm woke him up to continue the run and win. You know the idea of automation.

Therefore, starting low may be a right approach regarding money, but going slow even if its SEO won’t help you much. The world is fast and to enter and stay in the winning race you must go steadily but quickly. It means to do everything, not in hassle but adeptly, swiftly and after appropriate planning.

In a nutshell, avoid assuming things and take practical measures for improved website conversion rate. 


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About Kate Micheals Freshman   Content Writer

10 connections, 0 recommendations, 30 honor points.
Joined APSense since, March 20th, 2018, From Austin, United States.

Created on May 3rd 2018 07:29. Viewed 2,703 times.

Comments

Kate Micheals Freshman  Content Writer
Guys, I wrote an innovative technology topic for you. Must read my article and share your thoughts with me. I am looking for your feedback. So, feel free to share your feedback!
May 3rd 2018 07:34   
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