Artificial Intelligence is Transforming Customer Experience- Here’s How

Customer experience, customer satisfaction, customer loyalty, and customer retention are the words we regularly hear in most enterprises. It seems that no matter how hard an enterprise tries, achieving 100% customer satisfaction appears to be impossible.

It shouldn’t be surprising, though. With customer tastes, preferences, and requirements spanning from one end of a spectrum to another, enterprises have way too much to deal with. But with an increased focus on CX (customer experience), they have no choice but to stay updated and set their benchmarks higher.

So how are enterprises handling this issue? Artificial intelligence appears to be a preferred option. AI-based tools and software are being used to collect, process, and analyze data and also to interact with customers on behalf of human customer service agents. Be it the chatbots on various websites or the personalized search options; AI is playing a prominent role in increasing customer experience. The Best Customer Experience Companies have successfully adopted AI and integrated it into their business system. 

The following are some of the ways in which AI is transforming customer experience, attracting more customers, increasing sales, and return on investment. 

Personalized Recommendations 

No point in suggesting a customer to try product A when they’ve always liked product B. To make it simpler, think of how the famous marketplaces and OTT platforms suggest products and shows based on user preference. Personalized recommendations are based on the purchase and search history of the customer. AI uses this data to make suggestions that will encourage customers to buy more and also help them find things quickly.

Automated Assistants 

Automated assistants are hardly limited chatbots. Alexa, Siri, Google Home, etc. are being widely used by people to make life easier. From placing orders to booking movie tickets, and even scheduling bank payments, home assistants are proving to be very useful. When enterprises create products that can be controlled through these devices, customers will invariably opt for them over other brands. 

Making Self-Service Easy and Simple 

While chatbots are entirely perfect (not yet), they sure simplify things for the customers and the enterprise. When a customer wants to make a complaint or order a product/ service, they get to choose from the existing options. Based on each choice, the consequent options are provided, leading them to their ultimate goal. Customers don’t have to explain what they want when they can do it themselves. Also, a request registered via the chatbot will directly be entered into the database. 

Happy Customer Service Agents 

How happy can a customer service agent be if he/ she has to listen to complaints and queries all day? But they cannot afford to lose patience. The agent has to be polite, courteous, and even sound cheerful when interacting with customers. While it’s tough for a human being to sound happy all day long, the chatbots and virtual assistants have no issues doing the same. AI understands emotional intelligence but doesn’t let it affect its responsiveness in any way. Customers will always be able to talk to attentive, happy, and energetic agents. 

Many famous companies in the market offer AI tools and software to help enterprises become more efficient in managing their daily business operations. The renowned Artificial Intelligence Company provides continuous assistance so that the enterprises understand what they need for their business and choose the appropriate software. 

The company also assists with using the software the right way to get maximum returns. Technical support and customized services are a part of the package and are provided for a cost-effective price that makes it easy for even small businesses to adopt AI. 

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Created on Sep 16th 2020 04:09. Viewed 522 times.

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