App Marketing: Understand the Phases of Development Cycle for Excellent Planning

The increasing demand for mobile applications inspires businesses to develop and launch their own app solutions. However, considering the number of already existing app solutions, it is quite difficult to survive in the market. Therefore, app marketing is required to be done extensively to ensure the best results are achieved. However, the process is required to be strategized well to confirm the app solution succeeds in the market and hence, it is required to develop a basic understanding of the entire development process.

App Development Cycle: Important Phases to Deliver the Right App Solution

The app development cycle contains various phases that work together to deliver excellent results.

Research

Before jumping into the market, it is required to understand how the applications in the market are performing and what all are the criteria that users are judging an app on. Therefore, before starting off with developing an app solution, it is essential to conduct thorough market research to understand the customer requirements well. Also, it requires you to perform competitor analysis to understand what all strategies they have been using and the features they are offering to make a significant difference by offering more.

Preparing Wireframes & Prototyping

Before starting with the development, once an app idea is achieved, it is essential to start listing down the features and functionalities to be integrated into the application. The list of features helps in deriving the approximate costs for developing the solution and according to the market research performed, all the essential features that are required to be added can be listed. This phase includes user interface building, finalizing app designs and more.

Technical Specifications and Development

Once finalized, the technology to be used in the app solution is decided. The technology support means everything for an app solution and hence this stage holds much more significance. Once it is decided, the development of the app solution starts. For example, if a team of developers is assigned the task of developing an app like uber for plumbers, they first find out the client requirements and choose the development approach and technology accordingly to deliver results in the given time assuring the source code is error-free. The performance of the app matters the most for clients who have handed over their work and it increases the importance of the development phase.

Testing and Launch

Once the app solution is developed successfully, the next phase is testing the code. The source code of the app is tested rigorously to ensure there is no scope for a mistake. Any possible bugs are removed and the code is optimized for better performance. Once the app solution passes all testing criteria, the next stage is of launching the application.

Summing It Up

The marketing of the application to be developed can be started at any phase after research and wireframing. However, it is advisable to start promoting the app before it gets launched and create a hype in the market that successfully attracts more customers. Without understanding the entire development process, it is impossible to plan out the marketing schedule and app promotion strategy. Knowing the significance of each phase, marketing can be done more efficiently than ever with the right approach.