Anti-Counterfeit Packaging Market – Analysis and Forecast To 2024, Avery Dennison Corporation, Sicpa

The global anti-counterfeit packaging market is projected to become $212.2 billion by 2024, owing to extensive concerns regarding the losses incurred by the manufacturers for the sale of counterfeit product that is driving the growth of this market. This market is further expected to witness a CAGR of 10.5% during the forecast period 2019–2024.

Furthermore, the market is observed to witness extensive growth due to increasing concerns among the consumers for dangerous effects regarding the utilization of counterfeit products. Moreover, increasing momentum for the counterfeit pharmaceutical products along with huge risk for health due to the adoption of unauthentic pharmaceutical products is expected to accentuate the growth of anti-counterfeit packaging market across the globe.

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Insight by Application

On the basis of application, the anti-counterfeit packaging market is segmented into pharmaceutical & healthcare, food & beverages, clothing & apparel, others. Among all these segments, pharmaceutical & healthcare category is expected to hold the largest share in the global anti-counterfeit packaging market during the forecast period 2019–2024, owing to the extensive demand from the pharmaceutical & healthcare industry for these packaging products, as the increasing health concerns among the people globally and growing pharmaceutical production. Pharmaceutical manufacturers prefer these packaging to provide medicines in a safe condition to their consumers, which also leads in protection brand image of the company by adopting these packaging.

Growth Drivers

Increasing economic damage caused to the organization along with consumer health risks are the major factors that are driving the growth of the global anti-counterfeit packaging market. According to recent study it has been observed, that in 2012 pharmaceutical companies had witnessed a loss of approximately $600 billion. The loss of this revenue is attributed towards counterfeiting activities pertaining to non-prescribed drug. Furthermore, the implementation of innovative technologies for the tracking of products would help in diminishing the economic damage of the companies and will help in bolstering the growth of the global anti-counterfeit packaging market.

Geographic Overview

North American anti-counterfeit packaging market hold the largest share in the global anti-counterfeit packaging market, contributing more than 40.0% share by 2024 and is expected to witness a CAGR of 11.1% during the forecast period 2019–2024. The largest share of this market in the region is attributed towards the existence of large market players.

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Competitive Insight

The key players operating in the global anti-counterfeit packaging industry includes E.I. du Pont de Nemours and Company, Atlantic Zeiser GmbH, Amcor Limited, Authentix Inc., Applied DNA Sciences Inc., CCL Industries Inc., Avery Dennison Corporation, Sicpa Holding SA, Zebra Technologies Corporation, Inksure Technologies Inc., Flint Group, TraceLink Inc., and AlpVision SA.

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