Articles
Advantages and disadvantages of long and short landing pages
by Lenore C. WriterLanding page play a vital role in
selling a company’s products and services as well as improving conversion rate
from web traffic. There are various factors that impact landing pages like
inclusion of explainer videos, client logo, strong call-to-action and more.
Apart from all this, you should understand the length of landing page also
important for converting visitors. Then question arises, what is better to
increase conversion, a short landing page or long resource rich landing page?
The answer is that both landing pages carry some advantages and disadvantages,
you need to decide which one works well in achieving your goal. Let’s have a
look on it.
Advantages and disadvantages of long landing pages
When it comes to generate trust
and credibility among web visitors to convert them, long landing pages are
ideal option to choose. It provides all information about your company and
encourages the visitor to perform action.
The user will scroll the page to read information and reach to the
bottom where sign-up form is located and allows generating high quality lead.
You should make sure that the page contains quality text and property optimized
images that improve your search on leading search engines.
Long landing pages are suitable
option when you are offering products for purchase and visitor needs to fill
out the form. When anyone buys something from your site, they look for more
information to build trust and decide whether to spend money on the product or
not. Long landing page efficiently work to encourage potential customers to
make purchase and enable them to build strong relationship with the company.
The key disadvantage of long landing page is
that it will bring less leads as compared to short ones. It happens because
most people don’t invest time in analyzing all information present on page and
simply navigate away.
Advantage and disadvantage of short landing pages
Do you want to increase the
number of overall leads? Then short landing pages will work well in achieving
you goal. Shorter landing pages contain less information that means it creates
less distraction that deters a person from signup. The user can easily fill the
form and become a lead without spending much time. The key benefit of using
short landing page is that it helps in improving your conversion rate if the
page contain short and simple information for driving conversion.
Salesforce generally utilize
short form of landing pages to attract visitors. It is good to use short landing page when you
are offering free resources such as eBook, signup for email, white paper,
etc. Signup for free eBook is low risk
action for visitor, therefor your landing page doesn’t require any long
information.
When it comes to disadvantages of
short landing page, it generates leads which are lower in quality. The quality
of leads decreases because it offers easy option to sign-up on your form and
page requires low barrier to entry.
Do you also need landing page
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About Lenore C. 
Writer
3 connections, 0 recommendations, 30 honor points.Joined APSense since, October 28th, 2020, From newyork, United States.
Created on Jan 28th 2021 01:51. Viewed 135 times.
