A Print in Green: 2 Characteristics That Establish a Print Agency as Eco-Friendly

Today when the whole world is almost on the verge of global extinction in terms of its natural resources, sustainability has been taken up as an essential element in daily life. People are preferring eco-friendly ways to fulfill their daily requirements. And this eco-friendly characteristic has been acquired by printing agencies as well so that their customers opt for their products.

In this article, we will be talking about a few characteristics of an online printing agency that make it a worthy eco-friendly brand to opt for. They not only benefit the environment but the business itself earns trust as well.

Here are 2important characteristics that make a printing agency completely eco-friendly in nature:

1. DI Printing (Direct Imaging Press or Digital Off-Set Press):


-Chemistry-free imaging: High-quality printing by a DI press automatically images the printing plates followed by their direct printing. The plates are imaged via a thermal process. The laser and digital plate form an optimized system that prevents the use of chemistry in the process of making plates. 

- Does not use water: The conventional offset presses need water for the processing of plates and for its dampening system. A DI printing press does not need water. Thus, the production of chemical wastewater is completely eliminated.  This contributes to water conservation which is one of the primary means, of sustainable development.

-VOC-less printing: The fact that water is not used in this process of online printing further eliminates the emission of VOCs (volatile organic compounds). VOCs have always been considered harmful for the Ozone Layer and a contributor to global warming. A large portion of a press’s VOC output is blanket wash solutions and solvent-based press. The waterless nature of DI printing, along with automatic ink cleaning functions tend to reduce VOC production by almost 90%.

2. Green Design: As an online printing agency, it certainly does good to dwell on eco-friendly printing means; but along with it, making sure that all the customer requirements are met is also important. The strategy, execution & production, and distribution, all add to the green design. Some of the essentials for taking a measure of the sustainable nature of a printed product are as follows:


 - Strategy: A good strategy is to reflect awareness by displaying the eco-friendly specs on your product. Also, it adds to the shelf life of the products.

-Execution and production: Another important aspect of high-quality printing is the effective execution of processes and production. In this case, limiting the usage of inks using recycled or FSC-certified paper with chlorine-free processing, and using soy and vegetable-based inks, all play a very significant role.

-Distribution: Mailing is another aspect here. Many online printing agencies have mailing services that eliminate the harmful emissions that come with delivery trucks and sometimes even planes. Moreover, opting for such services (also known as EDDM services) save a lot of time, thus reducing your carbon footprints and costs. Furthermore, they provide up-to-date mailing lists that result in accurate audience targeting.




Taking advantage of such environmentally friendly techniques for printing enables a high-quality printing agency to bring in cost reductions, increased profitability, quality improvements, and customer trust.

Keeping these 2 important points in mind along with their sub-points will help you choose an eco-friendly online printing agency for your brand’s marketing. This will further make your brand recognizable for its sustainable nature and thus lead to a better impression on your target audience.

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