A Motivational Story of Not Giving Up and Rising Against all Odds

by Maria Huges Blogger, Content Writer

In a short span of time, the company is touching new milestones every day. However, the journey was far from smooth for the company. The cerebrum Infotech had to face many challenges to reach where it is today. They say obstacles make you strong and that’s exactly the case with Cerebrum.

The company’s CEO, Mr.Kamal Thakur, says, “When I was working as a developer, I was clear that one day I want to build a company whose goal is to provide robust solutions at a convenient price. To build a successful company, you have to get your hands dirty and dig deep. There might not be very many people who would trust your decisions, but the most important thing is to trust yourself. Right attitude helps you attain success in life. And with these thoughts Cerebrum Infotech was born.”

Cerebrum also faced the challenges that every new business faces- lack of investors, tough competition, and how to make a profit, but it is the attitude that makes a whole lot of difference. Instead of quitting, the company decided to come up with practical and innovative solutions. Right strategies and never give up attitude helped Cerebrum Infotech rise against all odds.

Challenges Make You Stronger

Indeed, challenges make you stronger. While starting out Cerebrum Infotech has the biggest challenge- no investors. Starting a business requires money, but alas Cerebrum was not lucky in this aspect. The next big challenge was no in-house talent pool and no partners. All Cerebrum had was an idea, and that idea was to make any business venture easy to launch. Cerebrum Infotech’s target was to provide ready-to-use products to various businesses so that they can bring business online quickly and in a hassle-free manner.

Cerebrum decided to sail their boat in rough waters; they decided to start with a “no profit, no loss” strategy. The benefit of the model was that the team they hired to sustain the company would get exposure, and exposure to the talent pool helped the company in the long run. The company, from the very starting, knew how important it is to enhance the skills of the team by providing them practical challenges.

Another challenge that was waiting for Cerebrum Infotech was tough competition. The company knew that the market is not available on a platter and that they have to work hard on this aspect. The benefit of competition is that it makes you better; you strive hard to provide the best to customers. In the startup world, success is uncertain, but that’s what made the journey fulfilling for the team at Cerebrum Infotech. The best plan to beat the competition is to stay one step ahead. The company started with providing software services, and soon it realized that software product development has more scope in the future.

Market Research is Inevitable

Research, research, and research. Market research is highly important. The team at Cerebrum Infotech did extensive research to find the loopholes in the products that are already available. The

focus was to provide users with something unique that can make a difference. During market research, Cerebrum Infotech found that there is a lack of compatible pricing for small and medium businesses, which makes it difficult to leverage the power of technology to streamline their work. This loophole helped Cerebrum build smart solutions that are easy to afford.

MVP

Cerebrum Infotech followed the MVP pathway. Minimum Viable Product is a product with just enough features that users can use the product. This is what helps Cerebrum improve its products. MVP saves a lot of time and money and helps verify the market demand. The cerebrum Infotech makes it a point to create MVP so that it puts its energy where the audience is.

The company decided to make hybrid readymade solutions. They followed the following three things

More Useful features: Instead of loading the app with many features, Cerebrum Infotech decided to bring more useful features. Many companies equate more features to better products, but in reality, is more useful features make the product stand out. To apply this method, the first and foremost thing is to understand the target audience, their pain points, and how to address those pain points. Cerebrum Infotech was quick to realize what the target audience wants and provide them with the same.

Compatible Pricing

Pricing your products is important. You want to make a profit, but at the same time want to keep it affordable for customers. This was the goal of Cerebrum Infotech and to realize this goal, the company does the market research. There is a lot that goes into making an awesome software product, and one has to take care of so many things while pricing the product. The company sets a value-based price. Healthy and Perfect Competition

Healthy competition not only helps a company grow but is beneficial for end-users. Cerebrum Infotech followed the concept of healthy competition for the benefit of end-users. Since Cerebrum Infotech prices its products by keeping in mind end users, the end result is that competitors are also forced to decrease their prices. It provides maximum value to end-users.

The Success

Today, Cerebrum Infotech is one of the leading product development companies catering to diverse businesses such as food, healthcare, eCommerce, education, business, home services, cab rentals, etc. The company now houses an in-house team of developers, designers, testers, and marketers. The company has a global clientele and 70% recurring clients. Cerebrum Infotech never compromised with its core values- ethical approach, dedication, and hard work. It is with these core values that the company has successfully build a brand that is trusted by many. The company introduced many new products in the pandemic, such as CereKart, the online food ordering, and delivery system, home services system, e-learning system. It is the zeal to provide something different that motivates the company. The cerebrum Infotech is sure of its bright future.