A‌ ‌BUNCH‌ ‌OF‌ ‌TIPS‌ ‌ON‌ ‌HOW‌ ‌TO‌ ‌USE‌ ‌COLOURS‌ ‌ON‌ ‌A‌ ‌POP‌ ‌UP‌ ‌BANNER‌

Roller banner stands come in two different types - pop up display stands or pull up banner stands. There is no doubt that both these banners can help your brand stand out, but there are various differences in both these stands like the size, cost involved and the time required to set it up. There is a lot to contemplate when it comes to designing pop up banner or art display stands if you are looking to create a great first impression at your next trade event. Banner stands can allow you to make a significant impact and help your business stand out, whether it is inside or outside the store. Roller Banner looks at the different things to remember for use of attractive colours and the important role it plays to determine the design of banner stands.

Text is easy to read

It is very easy to get imaginative with banner stands, especially pop up display stands which gives you a great platform to promote your products or service. At the same time, it is important to ensure your information is easy to read and understand. A clear way to do this is to use legible text and background colours when emphasizing crucial messages. You must go with colours that compliment each other to highlight your text instead of using colours that will make it difficult to read what you are trying to say. For example, you must avoid the use of yellow and white together and choose contrasting colours.

Colour Psychology

It is critical to understand the psychology of colour when designing crisp display stand and the effect that warm and cool colours have on people including your target audience. Think about the impact that your brand colours will have on your target audience and the connection they have to similar brand colours (just like the red colour of Coca-Cola). A blue colour indicates strength, black means power, yellow or orange gives an instant energy whereas pink is considered a feminine colour used generally for women oriented brands. Moreover, it is also necessary to think of colours that are easy on the eye (green is one such colour). You must ensure the chosen colour works well with your brand and also fits with your industry and forms a connection with your target audience.

White Space is equally important

We agree that colours can really help your pop up banners to make an impact and shine, it is equally important to remember the use of white space to send your message across to your target audience. White is one such colour that denotes purity and cleanliness and it helps you create a crisp display stand with an organised feel. White colour can also help to establish an illusion of a larger banner strategically used in the background. Additionally, it can often be a useful way to contrast bolder colours.

Minimalistic use of Colours

One of the most underrated tips in banner design is to keep the banner stand simple by doing a minimalistic use of colours. You must not go overboard and use so many colours that your pop up display stands look like rainbow more than a branding tool. The inclusion of colours can allow your brand to stand out and can make a significant change to your usual banner design. It’s crucial to remember not to add extra colours in your message area. Additionally, make sure that the colours you add are according to your brand image and provide a major impact in your brand message. Ultimately, that is the most important thing when designing an art display stands. You are looking to send out a message that your target audience can understand and act upon. Always remember that with a pop up banner, less is more.

Conclusion

We have discussed the most important tips for use of attractive colours on a pop up banner and hope that you find these points interesting and helpful when you design your next banner stand. Roller Banner, a UK based professional agency which provides cheap banner printing solutions can be your go to option if you have troubles in designing or printing banners. In the end, you must understand that banner printing is not an expensive marketing tool but you are investing for the future of your business and take your brand to the next level.