A Brief Discussion on the Six Common SEO Myths

by Michael Griffin Michael

Search engine optimization (SEO) is believed to be a major online marketing strategy that every modern-day entrepreneur needs to invest in if he or she wishes to drive abundant traffic beyond geographical boundaries, enhance conversion rates, escalate profit levels, and contribute to the overall prosperity of his or her organization. Now while internet is full of articles on exactly how to implement the diverse components of SEO, in this particular write-up, let us try debunking a few common myths associated with it. Please do buy some time and take a close look at the below-mentioned pointers.

•    SEO is really a Scam

According to top-notch professionals involved with SEO marketing in India, no matter what the popular belief is, search engine optimization was never and still not a scam. Having said that, beware of certain consultants, who tend to charge huge fees for providing services of inferior quality, and might even trigger chances of website penalization.

•    Reacting to Algorithm Updates Immediately is Necessary

All search engines are known to continually improve their algorithms and you are recommended to be worried only about the important ones. Google makes alterations five hundred times in a year and it is humanly impossible to react to each.

•    H1 tags can increase Ranks

H1 tags have nothing to do with increasing ranks but are primarily noted for making the content extremely organized so that an individual could read and comprehend it without any sort of difficulty. They also help designers and developers to create the site layout easily.

•    Link Building is an Illegal Tactic

Many digital marketers think that Google hates link building and can ban a website if the owner utilizes this tactic. But in actuality procuring backlinks from authentic sources can maximize brand exposure to a great extent and establish its authority among other industrial niches. Now isn’t that absolutely amazing?

•    HTTPS is required only for Selling

Renowned specialists in charge to determine SEO pricing in India have said that from 2017, not just eCommerce but each website has a small green lock next to the address indicating it reached you via HTTPS and not plain HTTP. Encryption within the former offers a series of exceptional benefits like integrity, confidentiality, and identity.

•    Hosting Location is Extremely Essential

It is obviously better but not really essential to host a website in the specific organization one is targeting. Google is quite smart to display the accurate version of your site to the audience. This also proves that search engines prefer quality information more than local content.

Have you been treasuring any of the misconceptions stated above? If yes, it is now time to let them go. Doing so would let you make the most out of search engine optimization and your company reach unimaginable heights of prosperity.