9 Robust UX Design Ways to make Online Web Visitors Engaging

• Design a Pleasant Homepage

The support of the website is the Homepage. It’s a place where we showcase the prime details and brief the users about our company and its services. You require only to brief your users. Offering the lengthy detail on the homepage may irritate the users and they may move ahead leaving your website without offering a second opinion. 

Thus, it’s important to:

• Maintain your website keeping it simple and neat.

• Offer important information above the fold. 

• Connect the major web pages with the homepage. 

• Attach the logo of the company with the homepage.

• Keep Enough Space to Breathe

It may appear to be embarrassing but yes a site also requires breathing space. This enhances the web experience automatically, of your website. It permits you to highlight the essential details and make the easy read for the users. Also, it offers room for users to conduct an action. It has also proved that holding sufficient white space between the paragraph and title raises the attentiveness of the user by 20%. 

Employing white space in the content provides a refreshing and healthy look to your website. If you refuse to place adequate white space it will lead to the diminishing glow of your site which drives to the poor web experience. Also, it lowers the rate of user-engagement. 

• Diminish Loading Time

Most of the sites take more than 3 seconds to get loaded even when the speed of the internet is fast. This clearly depicts the poor experience of the web. You might also be knowing that a 2-second delay in the site may disappoint the users and they may switch, even if the website design is captivating. 

One of the big issues is the images on the site. During uploading the images we don’t remember that big-sized images can lower down the website speed resulting in the bad web experience. That’s why we require to be sure that we don’t perform such mistakes. Also, we require to be careful during choosing the website theme as its CSS file may not support certain things and we require to make the alterations in the file also. To get these problems, there are many tools for performance optimization and website speed that are worth acknowledging to lower down the loading time of your site. 

• Increase the Readability

A major aspect that appends the value to your site is content. It aids the users in understanding your brand and the services you offer. 

Therefore, there are several things one require to acknowledge while scripting the content for his website:

• Don’t involve lengthy sentences or employ incomprehensive jargon that doesn’t prove to be influential for your users. 

• Prefer short sentences and simple language with captivating words that magnetize the attention of the users. 

• Pick large font sizes and employ a readable typeface for easy reading.

• Don’t allow the long paragraph, prefer only 2-3 lines long.

• Avoid underlying the words unnecessarily until and unless you are not connecting it with any information or page. 

• Append Videos

On the website, the videos are trending. It leaves a big impact on the users who come to your website. They just grab the maximum eyeballs and clutch the users for a longer time. 

It’s not important to embrace it into the homepage, you can put it on any webpage as per the purpose. Most of the sites employ effective images in spite of the videos that are good but, videos are best in attracting the users’ attention instantly. 

• Compelling Call to Action (CTA)

The crux of the site is CTAs. Each CTA located in a distinct location of the site has a distinct purpose. You can analyze the behaviour of the users employing these action events. 

Every colour of CTA has a distinct meaning. But, don’t prefer the colour, in spite of contrast it with the website’s background colour to develop an innovative and unique web experience for the users. To get the user’s attention, you can also explore more with the CTAs’ titles. 

• Embrace Search Field

E-commerce websites have lots of products to display and feature. And, that’s the main reason such websites embrace a search field. But it’s not the same as the websites of other domains. Still, the search field is a must-have. This enhances the user experience of the site and makes the website tour easy for the users. It’s not imperative to embrace the search field in all the pages of the web, you can avoid unnecessary inclusion. 

• Avoid Unwanted Details

This is one more best practice to enhance the user experience of your site and engage the users with the real context. There are various sites all around the web that hold high-ranked unrelated web pages. Although these pages rank quite high in Google, they are useless. It is needed to remove such pages and also optimize the site with helpful web pages. Conducting so makes the navigation simple and also elevate the website ranking. 

The unnecessary advertisements and blinking banners that emerge on the right corner of the site also lead to poor web experience. If you truly want to preserve the beauty of the site avoid including these things to divert the attention of your users. 

• Showcase Full Contact Detail

It’s mostly noted that various sites don’t offer complete contact detail on the site. Why so? It seems that you are still stranger to the statistics. About 64% of the users while visiting the website look for majorly the contact details. Just imagine the loss you incur by not giving the contact information of the users. 

It’s a good practice to have an isolated contact page where one can showcase the address of the office along with the contact details including the contact us form.  Just akin to the search field, the contact-us form should be there on your website so that the compatible users who want to tie-up with you may connect with you. The next option that you can implement is, append the contact number on the homepage on its top so that the users can easily reach you. 

Also, share your thoughts with us, what you perform to keep your visitors engaging.