Articles

Website Development: Designing & Promotion

by Taqi Ahmed Digital Marketer
In the early days of mobile app development, a website with a dedication on an app was not counted. But, with the rising competition, there evolved a need for new pathways of promotion and once again the people start facing towards the web. 

Presently, according to the market conditions, it's becoming more important to develop a dedicated application. The websites have become so crucial that the professional application developers are developing and launching the website even before the App actually get launched. 

From a committed App website, your app will get reliable SEO advantages, you will get a source from where you can initiate online promotion of your app, and finally if developed properly, will assist you to get linked with your users also. 

In this post, we’ll discuss the need for a website for an app, its usage, and design features.

The Need for an App Website

For a dedicated application website, the chief reasons are the promotional and SEO benefits. But, alternatively, there are various other benefits of a creatively developed app. Below are some of the top reasons that will showcase the need for a website for an application.

Search Engine Optimization

For search engine optimization, the basic principle is that your content should prove to be valuable and absolute for search engines than your competitors. To attain this the best way out is raising the popularity of your content than your competitor by making it more talked on the web. This demands the creation of a base that may be exposed to the audience for a huge gathering of information. 

What will be a better base than your own website?  As the reports state that 16% of the beings explore apps by the general browsing and next 14% by the direct search outcomes. Thus, the search engines influencing will end up with increased in-app downloads. 

Collecting Potential Users Email Address
Now, after taping the action button of website promotion you can drive your website potential audience to click the subscription button for feed updates, or mailing the feed will make them notified of the updates date and release dates. This will offer you an idea about the crowd that is raising interest towards your app, even before it gets released. So, on the launching date, you should move to fire a better email newsletter to your subscribers and it will result in the generation of  200-500 installs based on your lists of subscribers. 

Foundation of Initiating Promotion 
Without your app launch, a page for an app-store can’t get created but a website can be. You can go ahead making your promotion campaign take a start, even prior app launch and it’s much important we insist on you. In the graphics of the website “coming soon” banners are much required, append various screenshots, teasers, trailers, the possible app uses, gameplay videos, and the other promotion relevant stuff. Based on your website, you can go for a social media promotional campaign. After you launch your app and develop an app store page, you can connect it to your website and vice versa and replace the “coming soon” banners with app store download buttons and continue with the campaign. A sense of professionalism and genuineness will be attained by a dedicated app website when the potential users are directed to the site by you. 

Getting Recommendations and Feedback
Apart from the social networks, to get your potential audience’s engagement, you can get it done through your website also. Ask for recommendations, feedbacks, their expectations, ideas for the app. Acknowledge them about the development and take along the market-related topics for the discussion. It will lead to a community build-up and an indirect push to the discovery path of your app. 

App Website’s Design Features
Every website is discrete, it depends on your creativity that you want to append to your website designs. However, there exist some of the general designing features that should be adhered to every app website. 

Offer Reliability to the App
Already told that your app will get robust credibility through a dedicated app website. It reveals your seriousness towards your product and will be visible all the way around. 

Device Screenshots
The applications’ screenshots are the chief design feature of all the App Website. To know your app closely, visitors reach your website and this time screenshots are important which is the best way to exhibit the caliber of your application. Around the Gameplay video and the screenshots, the whole design of the website should revolve. 

Gifts for Loyal Customers & Subscribers
Unlock gifts feature, virtual currency gifts are for the website followers and subscribers. Hidden features of design may also be added, the search of which will guide towards the gifts. 

App Video Trailer
Another feature of great design to showcase quickly apps design and capabilities is a fabulous video trailer that has turned to a design need. A gameplay video trailer is the main requirement of Game apps and Consumer Apps. 

Badges of the App Store
Nowadays, App store badges are tagged as a standard. After finishing up with your app and its launching tale on the app stores, go ahead combining download links with your website. Now, app badges are recognized symbols universally to the marketplace of the app to allow it to get the credibility of your website and app. 

Extra Details and Features
Of course, you would be wishing like bestowing your visitors some informative details on your application. Some designers pick easy and simple application websites.

About Taqi Ahmed Freshman   Digital Marketer

13 connections, 0 recommendations, 47 honor points.
Joined APSense since, May 22nd, 2019, From Jaipur, India.

Created on Jul 1st 2019 08:18. Viewed 94 times.

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