9 aspects to consider when hiring a designer

If your company requires hiring a professional of this type and you do not know what characteristics you should take into account to make successful hiring, then you should know that there are nine steps to find the right person for your project.

Why do you need a graphic designer?

Today we think of everything as a brand. From the grafiker muenchen we use in the morning, through the toast and coffee with which we have breakfast, the car we travel in, the magazines, the newspapers and the television channel with which we are informed, our clothes, footwear and even the food we buy for the dog. We choose everything for your brand. And what is a brand? It is more than the logo that the company chose, it is everything that “brand” tells us about that product and the company that markets it. For this reason, you need a graphic designer, whether for a venture such as offering a service, a product, a medium. We need to design our brand. How the company will communicate "everything that is", "everything it offers".

How to write a brief to hire a graphic designer

First, we have to know what we offer and who we want to offer it to. We must form a brief in which we can explain to the designer what our product consists of and what our audience is; In this way, he must use different graphic tools, suitable for the public and the product or service we offer.

1. Objectives. You must know clearly what is the objective you are pursuing and what you want to convey visually.

2. Portfolio. The designer must have a retrospective sample of his work. This will make it easier for you to know if your style goes with what you are looking for or if you have experience in what you want to use it.

3. Interview. It is important to know how he behaves during a question session and how he does it in relation to other designers, if he will work as a team.

4. Time It is a critical factor, so you should know if it is able to respond in the established times, with how many clients it is working, if it has priorities, and so on.

5. Communication. One of the most frequent problems is this aspect and must establish the best communication to advance the project, that both parties are willing to listen and understand.

6. Experience Find out if the graphic designer has skills that can help you bring your project to fruition.

7. Results. You should also know if your work has performed well, if it has achieved success and what it will do to achieve the objectives that your company or project seeks.

8. Costs. There are two ways to hire them, by project or by the hour. The first is good if it's branding, websites, logos, among others; while the second one is suitable for cards, collateral pieces, or things that require time flexibility.

9. Property. You must ensure that the intellectual property will be yours, because you are paying for the service, but also recognize the work of the designer.