8 Easy Ways You Probably Didn’t Think of to Achieve Record-breaking Holiday Sales

This 2017’s holiday shopping season, online shoppers are projected to spend more than $107 billion worth of products. Adobe already reported that the actual holiday figures for 2017 Thanksgiving, Black Friday and Cyber Monday amounted to 14.49 billion revenue. This accounted for 17.33% year on year growth.

With a great start of $61.12 billion actual holiday revenue from November 1 to December 3, you should still be able to achieve your holiday sales with a record-breaking high if you leverage on the possible holiday opportunities you haven’t unearthed yet.

So, how can your online store achieve historic holiday sales? We’ve put together 8-holiday practices that you probably haven’t thought of but surprisingly easy to put into play.

Given the short period of time left to maximize your holiday success, let’s not waste another more minute. In time for Christmas, here’s a rundown of easy ways to be more profitable this holiday season:

1 - Host a live social media sale

The popularity of social media as one of eCommerce’s go-to-marketing channels has been widespread over the past years. No wonder why the new social media features of going live - Facebook Live, Instagram Stories, Youtube, Snapchat, Periscope -  have been widely embraced by marketers and sellers to engage with their potential customers.

A good evidence why live streaming works is that people spend 300% more time watching live videos compared to videos that are not broadcasted live. You may not have thought of hosting your holiday sales into a live streaming but this is a new level of engagement to reach your customers with the chance of increasing your holiday sales.

A perfect example is how The Funky Fairy hosted three separate live stream sales using Facebook Live that ran for 20 minutes. The first live sale had 7.5k views, while the second had 7k views, and the last one got about 10k views.

2 - Partner up for a flash sale

Flash sales can be tremendously helpful during the holiday season if you want to quickly sell products. In fact, eCommerce stores that used flash sales during a holiday season generated twice as fast sales growth compared to online stores that did not use flash sales.

During the holiday season, utilize flash sale to propel your sales even further. Instead of doing it by yourself, why not partner up with other online stores or your suppliers? This way your brand can reach more audiences and will give you more chances to promote your holiday deals outside of your current customer base.

There are many active communities on Facebook, you can join them to find other business partners, we list some outstanding groups here: Shopify Newbies, eCommerce Mastermind (7 Figure),...

Or simply asking your suppliers, just like how Snapdeal hosted a flash sale partnering with Maggi to re-launch its noodle kit. This partnered flash sale helped Snapdeal to sell out 60,000 products in just 5 minutes.

Read More at: https://beeketing.com/blog/holiday-sales/

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Created on Dec 20th 2017 21:50. Viewed 342 times.

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