7 Tips to Design A Good Logo For Your Company

Designing a logo seems like a simple task, right? But there are many more things behind the development of the visual identity of a brand, than just some beautiful letters and some geometric figures. Logo designers are in high demand, and it is for a good reason: a logo is often the first impression a company makes, which can affect a customer's brand perception, their purchasing decisions and in general to your attitude towards a product.

We live surrounded by logos of different brands. Even young children who cannot yet tie their laces, recognise many logos or can deduce what a company sells just by looking at its brand.

For all those who are about to embark on the journey of the design of your brand, or think it is time for the visual identity of your company to undergo a facelift, we have some tips that will help you, to create A good logo for your company. Here you can get the best logo design for your brand or company.

1. Be unique and smart

A logo is what helps distinguish a brand from its competitors, so it is essential that the image stands out from the rest, something that many brands struggle with.

In many cases, imitation is the best form of praise, but when it comes to designing a logo, it is not. Designers who are not sure of the originality of their design can check for plagiarism in sites.

2. Understanding the brand

Yes, a logo is an image, but it is also an introduction to a brand. The logo must reach a specific audience, and you must take this into account when designing. Write what you think about your brand, you can take a look at websites like Niice to get some inspiration. But be careful, you should only be inspired by aesthetics, not by meaning. Investigating other visual marks may be useful, but inspirations should not be taken literally.

Do you want to highlight the usefulness of your brand or evoke emotion? What is your position regarding customer service and how far do you aspire to arrive with your brand? While it's useful to stay up to date on the latest design trends, it's more important to stay true to your brand's global personality.

3. Colour is key

By taking into account the personality of the brand, you have to think about all aspects of the image. Bright and bold colours can catch the attention of the public, but it might also seem reckless; muted tones exude sophistication, but could be overlooked. Each colour has a different implication and can bring nuances to your message, keep in mind what each colour means to make sure you do not transmit the wrong message:

·        Red: energetic, sexy, bold

·        Orange: creative, kind, young

·        Yellow: sunny, optimistic

·        Green: organic, growth

·        Blue: professional, quiet, trustworthy

·        Purple: spiritual, wise, evocative

·        Black: credible and powerful

·        White: simple, clean, pure

·        Rosa: funny and flirty

·        Brown: rural, historical and constant

4. What happens with the name?

A logo consists of two elements: A name and a symbol. Before a company can think of a symbol as its sole representation, a good advertising campaign must be done. Some companies choose to have their logo be only their name accompanied by a beautiful source.

5. Make it easy and flexible

Having a balanced, peculiar and straightforward combination is essential. You want your logo to be attractive, but not that someone has to sit down and analyse the logo to know what it is about. A good example is the FedEx logo, a simple logo with a different touch. The image uses negative space to create an arrow that connotes speed, precision and direction. Besides, the company changes the colour of "Ex" to classify the type of shipment. Amazon also uses only its name and uses an arrow from "a" to "z" to refer to its vast inventory.

6. Do not expect immediate success

Nike, Puma, Audi and all the iconic logos, took time to gain popularity. A logo will not instantly become an icon, even if you have designed the most beautiful vector combination. Success depends on the product and the market in which it is located.

7. Use resources and online tools

There is an extensive online catalogue of tools that will help you design a logo for your company or where you can find some inspiration, in future posts we will give you a summary of the best design tools for logos.

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Created on Jan 22nd 2019 06:38. Viewed 394 times.

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