7 Tips for Designing an Effective Product Label

by Melissa W. Content Writer

Got an amazing product thatneeds to catch the public’s attention? Well, according to numerous surveys, to make any product stand out from its competitors, one of the most important things to have is a distinctive product label.

While the effect of your product may be very useful to your target customers, however it is not enough to sell the product in a competitive market. The need to do something extra is the key to attracting customers towards your product. Therefore, in addition to whatever marketing strategy you implore, one of the very first thing to consider is your product label and how it relates with your customers wants.

Asides from creating a distinction between your product and that of its competitors, there are several other reasons why a great product label design is important to the growth of any business. Having an attractive label can greatly influence a consumer’s buying decision when shopping. According to a study known as Shopping Decisions Made In-Store, “70% of consumers make their purchase decisions right in a store.” This proves that a lot of consumers like to be engaged by brands in-store.

Here are some expert tips on how to effectively design a product label to boost your brand and lure customers.

1. Choose the right fonts and font size

The main aim of a product label is to carry information such as the name of the product alongside other additional information (brand logo, units of the quantity, nutritional information etc.). However, it’s important to ensure that you keep your font at a readable size. Legibility must be a key factor while designing your product label as your customers can’t read it if it’s too small.

Additionally, never use generic fonts as shows that you put little to no effort or thought into the designing process. A maximum of 2 font options should be used to ensure your label is consistent and quite easy to ready—a quick tip would be to stick to the company branded fontswhich makes it easier for people to recognize and it’s consistent to your message.

To further enhance the readability of your label, another key element is the font color. Always keep it in contrast to the background color and going by customer’s psychology, brighter color options is more attractive and instills a sense of confidence in your product.

2. Keep it clean and simple

To achieve maximum user experience, keep your designs, images, and fonts as simplistic and clean as possible. Taking a cue from the private label CBD Oil manufacturer, their product labels are clean, simplistic and reflects user-friendliness.

Therefore, while designing your product label, emphasis on white space as it helps separate clustered information, so customers can have a clear understand of the details on the product.

This is particularly useful for those customers who are keen on finding the nutrition facts label. Making it easy to find the information they seek helps in grooming brand loyalty.

3. Make illustrations

For some product labels, illustration and various graphic design elements are required. This is used particularly when the manufacturer intends to a more visual explanation of the product.

For example, product labels for products such as a fruit juice or jellies contain different color combinations and illustrative images of fruit flavors. Using a simple design might not make the product as interesting to customers unlike when abstract illustrations are drawn on such labels.

4. Be consistent and original

One of the key things your product label should achieve is solidifying your brand identity. Thus, in design your product label, ensure that it is consistent with the message that your brand sends and the ideas that you want to convey to your customers.

While making your label design look unique and original, be sure not to include anything that is not related to the product. Therefore, do a research on your target market, and your competitors, and select something that speaks to the right audience.

For consistency, always use your company branded font and color scheme as it helps your customers recognize your product and boosts brand loyalty.

5. Include contact information

For many customers who have a positive experience with your product, there’s a tendency for them to want to visit your website or contact you to provide feedback. Not only is this a great way to drive traffic to your website, it equally increases your brand’s credibility and gives customers the impression that their opinions matter to your business.

Additionally, even negative feedback is necessary to help you improve your product.

6. Include a distinct feature

The best way to make your product stand out from its competitors is by finding something unique that can be associated with your brand alone.

Include something that your customers are going to always remember your product and brand for. A typical example is James Ready, a Canadian beer brand of Moosehead Brewing Company. Printed under every beer bottle cap is a fun message which have become synonymous with the company and its product.

7. Use high quality print

Having a good label but on a poor print mars the entire aim of the label design. Therefore, it is important to enhance the visual presence of the product by using quality prints.

Irrespective of the surface, whether slick gloss, matte surface or coated, get an expert to make high-quality prints—as customers will always regard your product as being a premium option.