7 Technological Additions to make your exhibition stand successful

Exhibition stand designs are on a constant transformation. It is no longer enough to merely build the biggest display possible and sticking up the company logo on custom exhibition stands.

Today, we dwell in the sphere of the experience economy. So, companies have to use their displays to catch the attention, attract maximum footfall, and start the most relevant conversations if they want to capitalize on the potential of a captive and targeted audience at tradeshows and other events creating a profitable exhibition experience with bespoke exhibition stands.

What is the importance of a custom exhibition stand?

To get noticed and promote your business to a captive and targeted audience, custom exhibition stands UK is the best way. They can help you generate leads during the toil after the tradeshow is finished, raise brand awareness, network and support a product launch rises above all the other things.

Bringing technological integration into your next exhibition stand design could provide a much-required return on investment when it comes to creating a winning show presence. 

To help you achieve your objectives, the good news is that there is an abundance of technology which is available. The following are the 7 intriguing technological additions which you can make.

1. Big Data

For some years now, big data has been growing in importance. This makes sense as data as a commodity is a lot more precious. The easier it would be to create exhibition stands that appeal to your target audience with more information that you capture. 

To provide visitors with the information which they are looking to get and to follow up with people well past the show, data can be used.

Big data is rapidly becoming available to the businesses of all sizes with machine learning and AI making this data more accessible. Capturing leads and integrating them into the CRM systems, technology now exists. 

Focusing on generating beneficial conversations with more prospects, the sales teams can stop worrying about the hard sell.

2. RFID cards

To guide the visitors around a bespoke exhibition stand while capturing their valuable data, RFID or radio-frequency identification technology can be used. 

Attendees have issued a card, tag or wristband which they register with you for doing this. by tapping their RFID card at different stages of their journey are provided with interactive information that enhances their overall experience as they navigate to your exhibition stand.

 

RFID can also be used in combination with plinths and products to trigger the animation on a touchscreen and this adds a lot to the WOW-factor.

3. Live Video Streaming

To live stream content, people nowadays are using social media. Giving businesses the chance to interact with their audience directly, Facebook, YouTube, Instagram, and Twitter are all capitalizing on this growing trend.

More and more businesses are becoming responsive through the use of live streaming to reach out to people at exhibitions and driving them to your stands. They are not only boosting footfall but are also creating a buzz by communicating with these visitors in real time.

4. Augmented Reality (AR) and Virtual Reality (VR)

Giving the brands an ingenious way to engage with potential customers AR and VR are rapidly transforming the world. The virtual tradeshow is not going to replace the real-world scenario and events just yet despite all the hype.

Using immersive technology makes you uniquely memorable with today’s visitors who are searching for new experiences altogether. For experiencing the benefits of your product/services for themselves it gives people a reason to strike up a conversation with you.

5. Gamification

To deliver a richer exhibition experience, you can use gamification, leaderboards, and apps. Interactive LED floorings can be used for game creation which people play by stepping on certain things as an example.

This tech can also share and collect every important digital data along with creating a fun and engaging event. Your sales team can focus its every attention on talking to visitors while the technology feeds information back to your in-house team for further action by investing in exhibition technology.

6. Apps

To provide your attendees with sales and marketing collateral, you can use apps and digital touchpoints. To scan the products and see all information related to them, the attendees can also use apps. 

They can use the app to have information emailed to them if they like what they see. To boost communication before, during and after the show, you can even use this technology to share data for lead generation purposes.

7. Social Media Stories

Social media stories are set to make a real impact over the next few years as they continue to rise in popularity. To present video content, capturing the best moments from a day the stories are fun.

 

Social media stories can provide excellent exposure for your brand in a tradeshow with incredibly high open rates. You can also use them to create in the moment content, get people talking and promote you on the day if you are exhibiting.

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