7 Strong Marketing Trends For 2023
by Siya Tech Digital Marketer7 Strong Marketing Trends For 2023
Marketing spend is still low compared to the pre-pandemic
period. But, the forecast is that the investment will increase in 2023
Among so many news and novelties that we are waiting for, I
assure you that this is a fact and not a fake: investing more in marketing in
2023 will be essential for companies that want to increase brand visibility,
conversion rates, trust and customer loyalty, and consequently business growth.
Even in the face of geopolitical and financial
uncertainties, marketing had a percentage increase from 6.4% in 2021 to 9.5% in
2022 in relation to the amounts invested in the area. That's according to a
Gartner survey of CMOs and marketing leaders around the world.
These numbers alert us to the fact that marketing spending
is still low compared to the pre-pandemic period. But, with a focus on the
budget and good strategies, that number will certainly increase next year.
For this, I present some trends for 2023 that we can also
call tips.
Marketing trends to invest in 2023
1. Reward and incentive programs
From the customer's experience, whether internal or
external, companies that recognize, encourage and reward their audiences,
become increasingly captivating, passionate and reliable.
When customers are recognized and rewarded by the brand,
either through awards or some kind of benefit, they tend to maintain a closer
relationship and engage in spontaneous marketing. With this, the brand
increases its capacity for loyalty and expands its network of ambassadors.
2. Data analysis
A Salesforce survey revealed that 78% of marketers admit
that customer engagement is already data-driven, and 83% believe the ability to
meet customer expectations relies on digital capabilities.
This shows us, not only all this maturation regarding the
need to invest in marketing, but also the understanding that the results may
not come in the short term but, when they do, it's for real and they present a
significant ROI (return of investment).
It is important to remember that there is no formula, but
there is great volatility when it comes to strategies. This means that that
strategy that worked super well a few years ago, may not work now. That is, it
is imperative that the marketing team is aware of current trends and is open to
market news and new strategies. Check here for Descargar
Videos De Pinterest
3. Social and environmental causes
If you're wondering what this has to do with marketing, just
open up your social media. People are increasingly involved with social and
environmental causes and attentive to humanized and relevant content for society
and the environment.
Diversity, inclusion, sustainability and conscious
consumption are some of the subjects that promote engagement in publications
and campaigns. Even if people are not yet part of any cause, the desire to
contribute is almost unanimous.
Marketing needs to be attentive and strong, knowing that
there is great public expectation in relation to its most routine actions, for
example, hiring people regardless of sexual orientation, age, where they live,
which college they graduated from, and so on. After all, consumers are
increasingly demanding and, therefore, ESG practices have become essential.
4. Gamification as a strategy
The fun customer experience is the focus of gamification
marketing to attract and retain customers with graphic elements and designs.
72.5% of consumers are most attracted to brands that promote fun and reward in
the customer experience.
A survey by Mordor Intelligente released by the G4Educação
website revealed that the global gamification market will reach a compound
annual growth rate (CAGR - Compound Annual Growth Rate) of 26.5% between 2022
and 2027. Companies that aim to create a culture of high performance, use
gamification to encourage the engagement of sales teams and consequently the
achievement of goals.
5. Humanization
Creating brands, projects, campaigns and content focused on
the real needs of the people who make up your online audience is essential if
you want to be part of a new marketing movement.
For a long time, marketing was frowned upon for adopting
deceptive strategies to attract customers, although its original concept never
suggested this. The contents were well elaborated, but did not contain truth
and humanity.
I like to say that marketing is not just about brands,
services, products or events. It's about human relationships.
Today, people already recognize humanized content,
especially when it is kind and uses non-violent language.
Through articles, posts, videos, podcasts and even sharing
from third parties, you can create humanized content organically, generate
highly positive visibility for your brand and even scale your business.
6. Influencer Marketing
We are living in the era of collaboration and digital
partnerships and that gap that existed between brands and consumers seems to be
decreasing more and more. Also check Descargar
videos de Facebook
Several brands have already awakened to the importance of
influencer marketing and, therefore, invest in influencers and digital creators
not only to publicize their products and services, but also to propagate their
purpose and cultural values.
Also known as social proof, marketers use this tactic to
reach new audiences, increase website traffic, brand reach and sales, through
people considered influencers who promote brands to their own followers.
7. Digital communities
Digital community is a collaborative environment that
connects people with common interests and values and who are willing to build
a welcoming space to evolve together.
Much more than individuals connected on social media, they
are people engaged in a clear and transformative purpose.
In addition, it is a safe, interactive, dynamic space, with
exchanges and in constant evolution, where people feel at ease and a
fundamental part of the construction. A digital community will always be
unfinished, as it is in its nature to grow and transform.
Digital communities are very interesting, passionate,
challenging, thought-provoking, attractive, human, vibrant and powerful. They
are the best marketing strategy to engage people and make a brand take off.
They are also efficient in the process of humanizing marketing, inclusion and
diversity.
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Created on Dec 27th 2022 11:18. Viewed 115 times.