7 effective ways to increase customer spending via mobile apps

Today, every industry is competing with local, regional, national, or global giants. This leads to the critical survival of many companies.

The best way for surviving, thriving, and gaining a competitive edge is to grow your customers who spend more money. It is a simple concept that will work in your favour.

If you are running your business on a mobile platform, you are already heading in the right direction. If, however, you do not, then convert your website into a mobile app since mobile trends are on the rise. You need to adapt these mobile trends to stand a chance in the future.

Once you have built a mobile app, you will need to learn how to take that app and turn it into dollars.

There is about a 35% increase in mobile app revenue from 2016 to 2017. Consumers are now willing to spend money through mobile apps.

To make your app successful and profitable, first, you need to understand your customers. Figure out what they want and how they want it.

People are busy using smartphones and tablets to spend. Just take advantage of that.

Here, in this post, we will take you through the seven easy and effective ways to increase customers spending through your mobile app:

1. Implement a customer loyalty program

Customer loyalty programs are intended to keep your new or existing customers engaged with your brand. These programs often help in retaining your existing customers, which makes it more likely that your customers will spend more money.

Everyone wants to save money and receive rewards. Implementing loyalty programs are great because these programs encourage repeat purchases. Moreover, it is easier to sell something to your existing customers than it is to acquire new ones. Therefore, running a business on a mobile app increases 59% of the chances that your customers will be willing to join your loyalty program. 

While there are different types of loyalty programs, you only need to decide which type of program works best for your brand. This strategy not only encourages your customers to spend more money but keeps them happy as well as they continue to get rewards.

By implementing a loyalty program into your mobile app, you can keep a record of all of your customers’ transactions

2. Monitor the behaviour of your customers

A mobile app gives you ample benefits, like from browsing your customers’ purchase history to providing a seamless checkout system. Depending on your customers’ data, you can create specific product promotions as per their behaviour. 

If, for example, customers are browsing something in particular, you can send them personalized ads or discounts based on their interests & preferences, through a mobile app. 

This strategy works if your customers are browsing but not buying anything. And it works perfectly even after they purchase something. You can take this approach one step further and try to upsell or cross-sell items based on their purchase history.

Personalization has a positive impact on conversion rates for mobile apps. Therefore, tracking the behaviour of your customers through an app gives them a more personalized shopping experience.

3. Ask your customers for feedback

Asking the opinions and feedback of your customers shows that you care about them, which will simply increase your chances of retaining them.

Use surveys and interviews to get started. Some of them can be quick, while others maybe more in-depth.

You can ask your customers about their recent purchases, or if they are satisfied with the shipping, delivery, and packaging of their products. You can even figure out if they had a good experience interacting with your sales and service representatives. This makes it easier for you to get valuable information. 

Keeping your customers happy is the ultimate goal. 

With your customers’ opinions, you can even add certain features and functionalities in the app as well as the number of products and their colours. 

Rewarding your customers for providing feedback makes them feel like they had a say in it. That way, you will be getting valuable insight and your customers will have a reason to spend more money.

4. Brand & Market yourself

People are most likely spending more money on well-established brands. They usually do not have questions about their credibility and assume that everything they make will be great.

Overnight branding will not work. This takes time. You just need to be working towards it. 

To speed up the process, you can have a strong presence on social media. With a significant number of followers and high user engagement will increase your legitimacy.

Encourage lots of customer ratings, reviews, and downloads from the app stores (Google Play and Apple App Store). It will help you create a social proof of your brand amongst the pool of social media users.

If, for example, a user sees that thousands of other people are satisfied with your brand app, that user will assume that they’ll be satisfied as well.

You can even use social influencers to help you achieve this strategy. This will help you get more people to buy your products. However, this only comes true if you have got an app with lots of reviews, ratings, and tons of downloads.

5. Encourage mobile app downloads

You also need to encourage people to download your app to increase customer spending. If someone visits your website, you can simply tell them to download your mobile app for a better shopping experience. 

It’s great if you are getting conversions, and customers are spending money on your website. But with a mobile app, your conversions will be higher.

A mobile app makes it easier for your customers to buy things with a few clicks. Your customers won’t have to enter their card details again when they want to buy something as their information is saved in the app. This way, you can also give them the option to spend using alternative payment methods like Apple Pay or PayPal. 

Giving your customers ease of checkout increases the chances that they will spend and shop more frequently.

If you are offering your app for free, it will get you as many downloads as possible. However, if you are charging for downloads, it won’t attract more customers. By downloading an app for free, you can get your customers to spend in the app.

When your app is available for download in the app stores, it increases the exposure of your brand to a broader audience. Offering a promotion such as a discount off of their first purchase from your app’s platform encourages them to spend more.

6. Learn how to send effective push notifications

Push notifications are an excellent way to increase customer spending on your mobile app. However, you need to make sure that you are using them properly. Else, this strategy could backfire. 

Sending these notifications too often can be perceived as annoying, and users will turn them off. On the other hand, if you are sending them valuable offers like a discount, flash sale, it will work.

Sending push notifications offering daily discounts and flash sales will get you high conversions as a result. This can even increase your conversion rates by up to 50%.

The use of location-based services and geofencing technology is another way to send push notifications. This way, you can send your customers relevant and timely notifications based on their location.

Push notifications are much more useful than sending text messages or emails. Text messages seem like spam, and emails may not get read. But a push notification goes straight to the user’s mobile phone.

7. Do not mix it up

Avoid putting all of your eggs in one basket.

Customer loyalty programs and push notifications can have high conversion rates. However, it doesn’t mean that you should invest your time, money, and effort into one of these tactics. You should try as many strategies as possible. Use all of your resources.

Make sure you do not give up if you are having issues or even if you are not seeing a dramatic boost in spending right away because these things take time.

Yes, it’s easier to sell your products to your existing customers than it is to acquire new ones, but you should not ignore customer acquisition completely.

Sometimes, for new businesses, the current customer base is not large enough to sustain. Therefore, they will need to go out to get more customers.

Creating a mobile app is a great way to accomplish this. People can download it even if they haven’t bought anything from you yet. Now it’s your job to convince them to become a customer and increase their mobile spending.

Wrapping up

If you want to be successful today, and in the future, encourage your customers to spend more money. Building a mobile app via  Woocommerce Mobile app Builder works great to convince them to do this.  

Integrate a customer loyalty program that invites your customers to spend and shop more frequently. Use your mobile app to monitor their behaviour so you can send them personalized promotions, offers, and discounts.

Ask your customers for their feedback or suggestions. Always take a step forward towards improving your brand perception.

Come up with compelling reasons to get more people to download your app. Once they download it on their phones, send them to push notifications to drive sales.

Do not just pick one of these tactics, use all of them. If you follow these tips and tricks, you’ll see an increase in customer spending on your mobile app.

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Created on Feb 24th 2020 05:12. Viewed 505 times.

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